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Area of Emphasis: Applied Communication

How will an Emphasis in Applied Communication Benefit Me?

Students who choose an emphasis in Applied Communication will study internal and external communication practices.  Coursework focuses on the development of collaborative practices to work in a team-based environment in order to analyze problems and design and evaluate solutions.  Students come to understand how communication happens; how visual and verbal cues are translated into messages and filtered through various media; how messages are interpreted in different contexts; and how the context is constructed.  Applied communication is an important skill and is applicable in all industried.  Career choices are varied and students have many opportunities.
Speak with an advisor at (920) 465-2423 (or dial toll free at (800) 621-2313) or e-mail questions to: for more information on the Applied Communication Area of Emphasis.

What is the “Area of Emphasis?”

The Area of Emphasis is the portion of the major that focuses your degree on the field of study you want to pursue.  All of the requirements for this Area of Emphasis are not offered online.
*Some students may have already completed supporting coursework.

Requirements for the Area of Emphasis (24 Credits)

Supporting Courses, (12 credits Required)

Required, (3 credits):

  • COMM 133: Fundamentals of Public Address (3 credits)

Choose two of these, (6 credits):

  • COMM 102: Introduction of Communication (3 credits)
  • COMM 205: Elements of Media (3 credits)
  • COMM 280: Business and Media Writing (3 credits)
  • COMM 290: Communication Problems and Research Methods (3 credits)

Choose one of these, (3 credits):

  • COMM 166: Fundamentals of Interpersonal Communication (3 credits)
  • COMM 237 Small Group Communication (3 credits)

Upper-Level Courses, (12 credits Required)

Choose any four upper-level Communication courses except COMM 497, including but not limited to the following (please note that not all upper-level Communication courses are offered online):

  • COMM 308: Information Technologies (3 credits)
  • COMM 333: Persuasion and Argumentation (3 credits)
  • COMM 335: Organizational Communication (3 credits)
  • COMM 336: Theories of the Interview (3 credits)
  • COMM 340: Mediation and Conflict Resolution (3 credits)
  • COMM 380: Communication Law (3 credits)
  • COMM 381: Principles of Public Relations/Corporate Communication (3 credits)
  • COMM 430: Information, Media and Society (3 credits)
  • COMM 445: Human Communication Theory (3 credits)
  • COMM 480: Cases in Communications and Media Management  (3 credits)
  • COMM 477: Social Media Strategies (3 credits)