MARKETING
(BUSINESS ADMINISTRATION)

Business Administration Emphasis

OVERVIEW OF THE PROGRAM:

The Marketing emphasis at UW-Green Bay focuses on the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The study of Marketing includes the study of sales and advertising principles, brand and product management, planning, and research. This emphasis also has an option of studying Marketing from a global perspective.

Remember that Marketing is not a major entirely by itself. It is an area of emphasis within the Business Administration major. Make sure you read what’s on this page, as well as the information on Business Administration to learn more about the program!

TIPS FROM THE PROF:

(from Dr. Peter W. Smith, Associate Professor of Marketing )

BE MOBILE. Many of the better employment opportunities in marketing are in large cities. Be willing to move to enhance your career goals.
THINK INTERNSHIP. Employers prefer graduates who already have relevant experience.
THINK SECOND LANGUAGE. Consider the benefits of learning a second language. In the field of business, knowing a second language will make you extremely valuable (and attractive!) to employers whether you work in the U.S. or abroad!

WHO SHOULD HAVE THIS EMPHASIS :

BEYOND THE WALLS. Students who enjoy being creative and are looking to use that creativity within a challenging career should consider the field of Marketing. This is a great place for those people who "think outside of the box."
TEAMWORK. Students who enjoy working with others in a team environment and working toward a common goal.
EXCITEMENT. Also, students who are looking for variety and diversity in your daily tasks, seek constant new challenges, and a dynamic and energized work atmosphere.
MINOR DECISIONS. Some minors that work well with the Marketing emphasis are Communication and the Arts, Communication Processes, Music, Economics, Psychology, English, Human Development, the Foreign Languages, and Computer Science. Ultimately, any area of study that a student would enjoy is an appropriate minor.

WHAT’S UNIQUE ABOUT THIS EMPHASIS AT UW-GREEN BAY:

DEDICATION. Faculty are committed to serving the needs of business and society and to providing an outstanding learning environment. Excellent teaching and high levels of student participation are valued. Upper-level classes frequently number fewer than 35 students, facilitating discussion and allowing close work with faculty.
PREPARATION. Because Marketing is an emphasis within the Business Administration degree, students graduate as powerful and well-rounded candidates for some great jobs!
INTERNSHIP EXPERIENCE. Opportunities are available to meet business professionals and gain practical experience. An active Marketing student organization supports these efforts and helps students to meet others with like interests. Faculty members encourage participation in the internship program, through which students learn while working in real business settings.
APPLICATION. A distinctive feature of the program is that many upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Alumni say these experiences increase their value to employers and set them apart from traditional business program graduates.
HANDS-ON EXPERIENCE. Work on course projects with local organizations such as: Green Bay Packers, City of Green Bay, Schreiber Foods and more!

SKILLS & ABILITIES GAINED WITH THIS EMPHASIS:

TOOLS YOU NEED FOR SUCCESS. The program provides considerable exposure to the liberal arts and develops the critical thinking, problem solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations.
STATE OF THE ART STUDENT. Students learn to master statistical software packages, which will keep them abreast of the current technologies within this field, and make them more valuable to employers.
THINKING DIFFERENT. Not only do students learn the techniques and tools of the Marketing field, but they also learn how to think "outside of the box" and flex their creative muscles.
TEAMWORK. A critical aspect of the marketing field is being able to work with others within a team setting. Students in the Marketing emphasis will gain the experience and training necessary to become a valuable member of any team.

WHAT YOU CAN DO WITH THIS EMPHASIS:

The following list represents just a few of the kinds of career titles for those emphasizing in Marketing. Use it as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider in Marketing.

Account Representative, Advertising Executive, Brand Manager, Buyer, Consumer Affairs Specialist, District Sales Manager, Employment Agency Counselor, Franchise Specialist, Fund-raiser, Import/Export Manager, Inside Salesperson, International Marketer, Internet Marketing Specialist, Market Representative, Market Research, Media Buyer/Analyst, Product Analyst, Promotions Director, Public Relations Manager, Sales Agent...

The following list represents a few of the kinds of businesses and institutions that employ those emphasizing in Marketing:

Manufacturers, Not-for profit organizations, retail establishments, Government agencies, All service industries, Banks and other financial institutions, Insurance agencies, Advertising agencies, Research companies…

Want to know more about the nature of the work, working conditions, earnings, training, and job outlook? Then check out the Occupational Outlook Handbook @ http://stats.bls.gov/ocohome.htm

LINKS TO GRAD PROGRAMS:

For information on accredited programs in business, contact: Association to Advance Collegiate Schools of Business, Homepage @ http://www.aacsb.edu
Official MBA Guide. Search the Official MBA Guide database to find vital information on MBA programs or business schools that best meet your graduate education needs, and rank programs on criteria you consider important. Homepage @ http://unicorn.us.com/guide/
Graduate School Guide. The comprehensive on-line guide to doctoral, masters, and professional programs. http://www.schoolguides.com
Gradschools.com. The most comprehensive online source of Graduate School Information. http://www.gradschools.com/
Peterson’s.com. The most comprehensive and heavily traveled education resource on the web. http://www.petersons.com/
Or you can try any of the following search engine sites for information on the graduate school program of your choice! http://www.yahoo.com, http://www.infoseek.com, or http://www.snap.com

LINKS TO WEB SITES FOR MORE INFORMATION:

Ad Council. Their public service messages have helped Americans stand up to the problems facing our environment, our communities and our children. Homepage @ http://www.adcouncil.org/
American Association of Advertising Agencies. The national trade agency that acts as the industry's spokesperson with government, media, and the public sector. Homepage @ http://www.aaaa.org/
Public Relations Society of America. The world's largest organization for public relations professionals. Homepage @ http://www.prsa.org/
Advertising Age. The preeminent source of marketing, advertising and media news, information and analysis. Homepage @ http://www.adage.com/
Marketing Research Association. Designed to provide both marketing researchers and consumers with access to the most current information and resources. Homepage @ http://www.mra-net.org/

LINKS FOR MORE HELP:

For course listings and descriptions for BUSINESS ADMINISTRATION and other disciplines, check out UW-Green Bay’s Programs of Study page @ http://www.uwgb.edu/catalog/undrgrad/programs.htm
More help is available on-campus at the Career Services Office at SS 1600, 465-2163. Homepage @ http://www.uwgb.edu/careers
Contact Academic Advising at SS 1600, 465-2362. Homepage @ http://www.uwgb.edu/advising
Another service for UW System students on the Web is UW HELP On-Line. This service provides in-depth information on the programs of the UW System. You can find them at @ http://www.uwhelp.wisconsin.edu

Revised 8/08

MARKETING (BUSINESS ADMINISTRATION)