Photo: Mark Fralick

Mark Fralick

Grad year: ’82
Major: Business Administration
Award Year: 2016

Mark Fralick

Mark C. Fralick is a 1982 UW-Green Bay graduate with a degree in Business Administration and a dual emphasis in Communication and Computer Science. In the 1990’s, he co-founded Software Architects Inc., a software company that specialized in Warehouse Management Systems (WMS). While there, Fralick and his business partner created a system called MOCA, a widely adopted computer architecture for logistics and distribution automation. The WMS created on this architecture is now used by hundreds of companies such as Hershey’s, Johnson & Johnson, PepsiCo, and more, is recognized as one of the world’s leading logistics applications and has made more than $1 trillion in shipments across the globe. Fralick later sold Software Architects and went on to create another WMS technology space, called Get Us ROI. As of 2015, Get us ROI is among the top 1000 fastest growing companies in the US. Fralick plays an active role in many charitable organizations as a board member, mentor and advisor. He and his wife Patti also operate their own charitable fund, and have additionally created a number of scholarships for students in Northeast Wisconsin seeking computer science or engineering degrees.

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