Mark King is a 1981 Business Administration graduate of UW-Green Bay. As President of adidas Group North America, King oversees adidas and Reebok in the U.S. and Canada and is responsible for driving the brand strategy and direction for the worldwide company’s North American operations. King began his current role in June 2014 after 34 years with TaylorMade. King’s celebrity status within the golf industry derived from making TaylorMade the No. 1 brand on the PGA tour and boosting sales from $300 million to $1 billion annually. He was named golf executive of the year within two years of being named president in 1999, at age 40. He has been profiled in PGA Magazine, Fortune and the Harvard Business Review, among others. He was inducted into UW-Green Bay Phoenix Hall of Fame in 2002. In 2011 the UW-Green Bay Foundation Inc. added King to its board of directors.