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Austin E. Cofrin School of Business

The Bussiness Week 2013 Logo

Keynote: “Creativity, Innovation and Vision”

Thursday, March 7, 2013

Keynote Address: Betsy Mitchell; Retired: Vice President of Organizational Development, Green Bay Packers

Weidner Center for the Performing Arts
Networking Reception 4:30pm - 5:15pm
Dinner/Keynote 5:15pm - 7:00pm

This event is an opportunity for our top students to professionally network with top business leaders, and for the business community to learn more about the Austin E. Cofrin School of Business.

Attendance at the dinner and keynote speaker are by invitation only. Please contact Kelly Anklam in the School of Business at or 465-2006 to inquire or RSVP if your company will be involved with Business Week 2013.

About Betsy Mitchell

For Betsy Mitchell, touching lives, developing relationships and encouraging leadership are the driving forces behind her daily activity, particularly as it helps others master their own leadership skills, strategy and development.

From 2008 to her retirement in 2011, Mitchell worked as the Green Bay Packers’ vice president of organizational/staff development. The experienced consultant now spends her days presenting her unique style of leadership development nationwide to groups including NFL teams, the American Medical Association, the American Psychological Association and at global CEO leadership conferences. In 2011, she received the Green Bay Area Chamber of Commerce Athena Award, presented to women who have demonstrated excellence in their professions. She also received the Women in Management Professional Achievement Award in 2007 and in 2010 was named among those in the Green Bay Business Journal's "People You Should Know."

Mitchell has a master’s degree from UW-Madison and is a state-licensed mental health professional with more than 25 years of experience in private practice. She joined the Packers in 1993 as staff/player development consultant and was credited with pioneering work that served as a model for the NFL Player Assistance Programs.