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Austin E. Cofrin School of Business

Skills and abilities gained with this major?

TOOLS YOU NEED FOR SUCCESS. The program provides considerable exposure to the liberal arts and develops the critical thinking, problem solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations.

STATE OF THE ART STUDENT. Students learn to master statistical software packages, which will keep them abreast of the current technologies within this field, and make them more valuable to employers.

THINKING DIFFERENT. Not only do students learn the techniques and tools of the Marketing field, but they also learn how to think "outside of the box" and flex their creative muscles.

TEAMWORK. A critical aspect of the marketing field is being able to work with others within a team setting. Students in the Marketing emphasis will gain the experience and training necessary to become a valuable member of any team.