Peter Smith
Associate Professor (Marketing)
Education: B.S., Ferris State University (1983); M.B.A., Michigan State University (1985); Ph.D., Consumer Behavior, Purdue University (1990).
Office: Wood Hall 460N
Phone: 920.465.2509
E-mail:smithp@uwgb.edu
Details: Teaching interests include consumer behavior, advertising campaign planning and marketing strategy. Research interests include classical conditioning in advertising, food product marketing, marketing of deregulated industries, and marketing of experiential tourism. Member American Marketing Association and American Academy of Advertising. Consultant to CUB Foods, Green Bay Packers, Recka & Joannes Attorneys and a number of other area businesses.