UW-Green Bay

Marketing

Whether you want to do marketing for large or small organizations or becoming an entrepreneur and starting your own business, then our marketing courses would be of immense value to you. Marketing courses can prepare you for a career in the fields of retailing, sales, marketing research and services marketing.

Marketing helps a business to understand customers’ needs and fill it. The sole reason for the existence of corporations is to satisfy customers’ needs and wants. Companies need to be market oriented in the sense, they need to have customers’ needs and wants in minds when they design their products, price them and distribute them to customers. Hence Marketing is an important business function in a firm. No business can survive without marketing. As Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two– basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Marketing is extremely relevant to our everyday lives and we as consumers make purchase decisions on a day-to-day basis. Collectively, enormous consequences take place as a result of the decisions we make. However, the scope of marketing goes much beyond consumer decision making. Business rely on marketing to generate awareness, retain customers, and stimulate growth; organizations utilize social marketing strategies to encourage behaviors that benefit individuals and communities for the greater social good (i.e., sustainable consumption ); and you as a potential future job candidate will need to effectively market yourself in order to get your dream job.

The rigorous marketing curriculum at UWGB will allow students to equip themselves with knowledge and skills covering a broad spectrum of the marketing discipline. The program focuses on transforming students into effective marketers via both theoretical and practical training. This means that students gets not only a theoretical knowledge of marketing but also gets applied knowledge. Students solve marketing problems, do internships, and complete many projects in and outside the classroom, which will equip them to succeed in the real world. Besides, students will also have the opportunity to understand marketing from a global perspective, which is essential for their success in an increasingly intertwined global economy.

A Marketing emphasis prepares graduates for a variety of excellent careers, including retailing, advertising, sales, digital marketing, advertising, and marketing research.  According to the Bureau of Labor and Statistics, marketing related careers are expected to grow between 5 and 9 percent for next several years.