University of Wisconsin - Green Bay
Connecting Learning to Life


Business Administration

Interdisciplinary Major or Minor (Bachelor of Business Administration)

Professor - William Conley
Associate Professors - James Doering, Sally Dresdow, William Lepley, Steven Muzatko, Robert Nagy, Marilyn Sagrillo, Peter Smith, Karl Zehms (chair)
Assistant Professors - Lucy Arendt, Meir Russ
Lecturers - Brent Hussin, Ken Knauf, Donald McCartney, Ann Selk

Web site:

UW-Green Bay 's major and minor in business administration offer the skills and broad business background needed for a lifetime of opportunity. More than 90 percent of graduates typically ?nd employment in business, industry, government, and other ?elds, or enter graduate programs within six months of graduation. UW-Green Bay students are accepted into reputable graduate schools. Many alumni are successful business leaders. Alumni surveys indicate that alumni perceive the business administration program very favorably, their program of study prepared them extremely well for their careers, the quality of the business administration faculty is "excellent," and they would recommend the program to others.

The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, continuous quality improvement, social responsibility and ethics, and the relationship between organizations and various environmental forces.

The business major is an interdisciplinary and problem-focused program comprised of three integrated elements: supporting, core and emphasis courses. The supporting and core courses provide breadth and introduce each student to the foundations of business knowledge, including communications, economics, statistics, computers, accounting, ?nance, management and marketing. Each business major extensively studies an area of emphasis: finance, management or marketing. Each emphasis consists of courses designed to thoroughly prepare the student in a business specialization. In addition, business administration students are required to develop expertise and problem-solving proficiency in at least one other field by completing a non-business minor. Each student works with a faculty adviser to plan a program which meets the student's personal and professional goals.

A distinctive feature of the program is that many upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Alumni say this increases their value to employers and sets them apart from traditional business program graduates.

Extensive opportunities are available for students to meet business professionals and gain practical experience. Active student organizations support these efforts and help students to meet others with like interests. Faculty members encourage participation in the internship program.

Program Entrance and Exit Requirements
Entering freshmen should declare a pre-business major when they enroll. To be eligible for admission to the business administration major or minor, a student must have a minimum 2.5 grade point average on a total of at least 36 earned credits. Transfer students who have less than 36 degree credits and/or less than a 2.5 grade point average, must earn 15 degree credits at UW-Green Bay and earn a 2.5 grade point average or better on those 15 credits.

Eligibility does not guarantee admission. Only the most quali?ed applicants, based upon grade point average, are admitted from the pool of eligible students. The number of students admitted is determined by availability of faculty, enrollment levels and other considerations.

All students must have a total of 36 earned credits with a minimum 2.5 grade point average to enroll in the "gateway" courses (ACCTG 305 and BUS ADM 322, 343, and 382).

All students must meet business administration's exit requirement to graduate with a major in business administration. Students intending to graduate with this major must have a minimum 2.5 cumulative grade point average.

Students may study abroad or at other campuses in the United States through UW-Green Bay 's participation in international exchange programs and National Student Exchange. Travel courses are another option for obtaining academic credits and completing requirements. For more information, contact the Office of International Education at (920) 465-2413 or see

Business Administration Major Requirements
Business Administration Minor Requirements
International Business Minor Requirements
Course Descriptions