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2012 - 2013 Undergraduate Catalog

Course Descriptions

Business Administration:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Fall
BUS ADM-202

Business and Its Environment

The major components of the business enterprise and its resources, competitive and regulatory environment; pricing, profit, finance planning, controls, ethics, environmental impact, social responsibility and other important concepts; environmental issues that challenge the business leader.

  • Gen Ed: Social Sciences 1
Credits3
Lecture
Spring
Fall
BUS ADM-206

Law and the Individual

The American legal system; its principles, processes, language, ethics and laws from the viewpoint of the individual, including family, personal injury, property, consumer, privacy, probate and administrative laws.

  • Gen Ed: Social Sciences 2
Credits3
Lecture
Spring
Fall
BUS ADM-215

Introduction to Business Statistics

This course starts from the beginning principles and ideas of probability and statistics and progresses to cover many business statistics applications. Topics include: usefulness of business statistics, describing sets of measurements, probability, random variables and probability distributions, discrete probability distributions, the normal probability distributions, sampling distributions, confidence interval and sample size estimation, hypotheses testing , and developing inferences from samples. Credit will not be granted for both Bus Adm 215 and (Comm Sci 205 or Math 260).

Prerequisites
P: Math 101 or Math Placement of Math 101/260 or greater. Credit will not be granted for both Bus Adm 215 and (Comm Sci 205 or Math 260).
    Credits4
    Lecture
    Spring
    Fall
    BUS ADM-216

    Business Statistics

    The course examines descriptive statistics, sampling and sampling distributions, hypothesis testing, independent and paired t-tests, analysis of variance, regression, chi-square, and variance comparisons. The course will also insure students are literate in computer-based statistical packages (e.g., SPSS, SAS, or Minitab).

    Prerequisites
    P: Math 101 or Math Placement of Math 101/260 or greater. Credit will not be granted for both Bus Adm 216 and (Comm Sci 205 or Math 260)
      Credits3
      Lecture
      Spring
      Fall
      BUS ADM-217

      Advanced Business Statistics

      A treatment of advanced topics in statistics applied to a wide variety of business problems. Topics include analysis of variance, linear regression, correlation, multiple linear regression elements of time series analysis, forecasting based on time series models, quality control techniques, survey sampling, analysis of enumerative data, non-parametric statistical methods and decision analysis. Practical business examples are used to illustrate and apply the advanced statistical techniques. Computer applications are included.

      Prerequisites
      P: Math 260 or Comm Sci 205 or Bus Adm 215.
        Credits3
        Lecture
        Spring
        Fall
        BUS ADM-282

        Personal Financial Planning

        Exploration and functional analysis of consumers' financial needs and problems in our modern and complex society; learning to formulate financial goals, implement and monitor them through specific plans, financial functions such as budgeting, investing, financing, protecting and distributing wealth; philosophies and values of consumers; legal aspects of consumer rights.

          Credits1-4
          Field EXP
          BUS ADM-299

          Travel Course

          • Pre-Requisites
          • General Education
          • Travel Course
          • Repeatable

          Travel courses are conducted to various parts of the world and are led by one or more faculty members. May be repeated to different locations.

          Prerequisites
          P: cons of instr & prior trip arr & financial deposit.
          • Gen Ed: World Culture
          • Travel Course
          • Course is repeatable for credit.
          Credits3
          Lecture
          BUS ADM-307

          Web Applications and Virtual Information Dissemination

          Students in this course will acquire an introductory understanding about the technological foundations of the World Wide Web (WWW). They will also learn a well-rounded set of technical skills in major Web applications. Other objectives include establishing a proper strategic perspective on the Web site design.

          Prerequisites
          P: Bus Adm 350. REC: Major in Interd Stu.
            Credits3
            Lecture
            BUS ADM-309

            Electronic Commerce

            Familiarizes individuals with current and emerging electronic commerce technologies using the Internet. The purpose of the course is to educate a new generation of managers, planners, analysts and programmers to the realities of and potential for electronic commerce.

            Prerequisites
            P: Econ 308 or Bus Adm 308, 322 or 382. REC: Major in Interd Stu.
              Credits3
              Lecture
              Spring
              Fall
              BUS ADM-322

              Introductory Marketing

              The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions.

              Prerequisites
              P: earned cr > or = 36 and gpa > or = 2.50; or major/minor in Bus Adm or major/minor in Acctg or minor in Intl Bus or spl clsf of PBM or gr st.
                Credits3
                Lecture
                Fall
                BUS ADM-327

                Selling and Sales Management

                Principles and techniques of successful selling that lead to a mutually profitable relationship between salesperson and customer. The nature and scope of sales management: selecting and training sales personnel, importance of customer satisfaction, relationship of company philosophy to the sales force, fundamentals of communication processes.

                Prerequisites
                P: Bus Adm 322.
                  Credits3
                  Lecture
                  Spring
                  Fall
                  BUS ADM-343

                  Corporation Finance

                  Organization of basic financial management functions and principles for business; management of fixed and working capital; short-term and long-term financial planning through investment and financing decisions; domestic and international money and capital markets; ethical issues relating to business financial management.

                  Prerequisites
                  P: earned cr > or = 36 and gpa > or = 2.50; or major/minor in Bus Adm or major/minor in Acctg or minor in Intl Bus or spl clsf of PBM or gr st; and Acctg 300.
                    Credits3
                    Lecture
                    Spring
                    BUS ADM-344

                    Real Estate Principles

                    Nature of real estate ownership, importance of land contracts, title transfer, and mortgage instruments; real estate valuation, finance and investment; impacts of taxation, insuring, marketing, and laws affecting real estate (not intended to prepare students for real estate licensing examination).

                    Prerequisites
                    P: Bus Adm 343.
                      Credits3
                      Lecture
                      Fall
                      BUS ADM-345

                      Risk Management and Insurance

                      Nature of risks, principal techniques of risk management and the bases for making decisions with respect to the management of personal and business risks.

                      Prerequisites
                      P: Bus Adm 343.
                        Credits3
                        Lecture
                        Spring
                        Fall
                        BUS ADM-347

                        Financial Markets and Institutions

                        Role of financial markets and institutions in forming and managing financial resources; examination and analysis of financial intermediation; organization and functions of the U.S. and international financial systems; structure and investment management strategies of specific financial institutions (such as banks, thrift, insurance and investment companies).

                        Prerequisites
                        P: Bus Adm 343.
                          Credits3
                          Lecture
                          Spring
                          Fall
                          BUS ADM-350

                          Business Computer Applications

                          Business Computer Applications is designed to give students hands-on experience with popular software applications. The course also covers current introductory topics in computing such as computer software & hardware, internet, network security, databases, and ethics in IS among others.

                          Prerequisites
                          P: so st.
                            Credits3
                            Lecture
                            Spring
                            Fall
                            BUS ADM-362

                            Introduction to Human Resource Management

                            Personnel management: human resource planning, recruitment, selection, training, motivation, fringe benefits, salary and wages, labor relations, and performance evaluation.

                            Prerequisites
                            P: Bus Adm 382.
                              Credits3
                              Lecture
                              Spring
                              Fall
                              BUS ADM-382

                              Introductory Management

                              The realities of management in contemporary situations, emphasizing the functional approach; understanding the management environment; knowledge required by managers to function effectively and adjust to rapid changes.

                              Prerequisites
                              P: Min of 36 cr and 2.5 cum GPA and Bus Adm 216 or Comm Sci 205 or Math 260; OR major/minor in Bus Adm or Acctg or PBS or PBM or Graduate standing, and Bus Adm 216 or Comm Sci 205 or Math 260; OR major in Interd Stu, BAS-IST or Nursing.
                                Credits3
                                Lecture
                                Spring
                                Fall
                                BUS ADM-389

                                Organizational Behavior

                                A micro organizational behavior course examining motivation, leadership, job satisfaction, learning, group dynamics, and stress in the organizational setting.

                                Prerequisites
                                P: Bus Adm 382 or IST major with an emphasis in Leadership in Public Service.
                                  Credits3
                                  Lecture
                                  Spring
                                  Fall
                                  BUS ADM-391

                                  Introduction to Entrepreneurship and Innovation

                                  The course is designed to provide a global introduction to the process of turning an idea into a successful startup enterprise. There will be a special emphasis on business plan development and its use as a management tool.

                                    Credits3
                                    Lecture
                                    BUS ADM-392

                                    Qualitative Methods in Entrepreneurship

                                    The course provides an operational overview with the details of developing and running a business. Emphasis will be placed on strategic management practices; market research, analysis and planning; sales and distribution strategies; human resources; and leadership and team building.

                                      Credits3
                                      Lecture
                                      BUS ADM-393

                                      Quantitative Methods in Entrepreneurship

                                      This course emphasizes the importance of good record keeping systems, reports, and the records necessary for a small business. Financial analysis techniques are explored through hands-on Income Statements and Cash Flow Projections for small businesses. Financial and other technical support resources are identified throughout the course.

                                      Prerequisites
                                      P: Math 101. REC: major in Interd Stu.
                                        Credits3
                                        Lecture
                                        Spring
                                        BUS ADM-394

                                        Becoming an Entrepreneur

                                        Using primarily a case study and project approach, students will experience what it takes to own a business and gain an understanding of the many roles a small business owner has. Students experience starting a business themselves, utilizing all they have learned.

                                        Prerequisites
                                        P: Bus Adm 391, 392 and 393 or Bus Adm 391, 322, 382 and Acctg 300, 302 and 343
                                          Credits3
                                          Lecture
                                          Spring
                                          Fall
                                          BUS ADM-421

                                          International Marketing

                                          • Pre-Requisites
                                          • General Education
                                          • Writing Emphasis

                                          The course is designed to help students explore the global market via the disciplines of economics, cultural studies, geography, history, languages, jurisprudence, demographics, politics, and many others. The opportunities and the threats that emanate from the global marketplace are highlighted, and the need for an international marketing approach on the part of individuals and institutions is emphasized.

                                          Prerequisites
                                          P: Bus Adm 322.
                                          • Gen Ed: World Culture
                                          Credits3
                                          Lecture
                                          Spring
                                          Fall
                                          BUS ADM-423

                                          Advertising

                                          Developing and executing advertising campaigns; how these campaigns fit into the total marketing mix; social, legal, and economic considerations and constraints involved in the advertising campaign planning process.

                                          Prerequisites
                                          P: Bus Adm 322.
                                            Credits3
                                            Lecture
                                            Fall
                                            BUS ADM-424

                                            Marketing Research

                                            Techniques of obtaining and analyzing information about marketing problems; obtaining and interpreting data from primary and secondary sources for marketing decisions.

                                            Prerequisites
                                            P: Math 260 or Bus Adm 216 or Comm Sci 205; and Bus Adm 322.
                                              Credits3
                                              Lecture
                                              Spring
                                              BUS ADM-426

                                              Marketing Management

                                              Advanced level course in marketing. Strategic interrelationships, development of analytical techniques and abilities and decision making in marketing.

                                              Prerequisites
                                              P: Bus Adm 322.
                                                Credits3
                                                Lecture
                                                Spring
                                                BUS ADM-427

                                                Practicum in Marketing Research

                                                Provides students with an opportunity to apply their knowledge of marketing research in hands-on fashion. Students will be doing comprehensive marketing research projects on behalf of area businesses.

                                                Prerequisites
                                                P: Bus Adm 424.
                                                  Credits3
                                                  Lecture
                                                  Spring
                                                  Fall
                                                  BUS ADM-428

                                                  Consumer Behavior

                                                  Theories of buyer behavior, including ultimate and industrial customers, and their implications for marketing management.

                                                  Prerequisites
                                                  P: Bus Adm 322.
                                                    Credits3
                                                    Lecture
                                                    Spring
                                                    Fall
                                                    BUS ADM-442

                                                    Principles of Investment

                                                    Fundamental concepts, theories, and techniques relating to investing; securities markets, investment vehicles and environments, economic, industry and security analyses, portfolio construction and management; active and passive investment strategies; global investment perspectives and their impacts on investors; blend of facts and theories relating to traditional and modern portfolio approaches; ethics in investment decisions; applied computer-assisted investment decisions.

                                                    Prerequisites
                                                    P: Bus Adm 343 and Bus Adm 216 or Comm Sci 205 or Math 260.
                                                      Credits3
                                                      Lecture
                                                      Spring
                                                      BUS ADM-445

                                                      International Financial Management

                                                      Conceptual framework and applications of financial management decisions of multinational firms in a global setting; survey of the international financial environment; determinants of international portfolio and direct investment capital flows; assessment and management of impacts of foreign exchange and hedging strategies; impacts of international factors on capital budgeting and financial structure decisions; multinational money and capital markets; taxation of international business.

                                                      Prerequisites
                                                      P: Bus Adm 343; REC: Bus Adm 442.
                                                        Credits3
                                                        Lecture
                                                        Spring
                                                        Fall
                                                        BUS ADM-446

                                                        Advanced Corporation Finance

                                                        Short-term and long-term financial decisions under risk and uncertainty; financial analysis planning and control; in-depth coverage of theories and applications of capital structure, cost of capital, dividend policies; working capital management; long-term financing decisions; valuation of mergers and acquisitions; international capital budgeting.

                                                        Prerequisites
                                                        P: Bus Adm 343; REC: Bus Adm 442 and 347.
                                                          Credits3
                                                          Lecture
                                                          Fall
                                                          BUS ADM-447

                                                          Advanced Investments

                                                          In-depth coverage of theories and applications of portfolio construction, analysis, and management of investment portfolios under the context of efficient and inefficient market hypotheses; computer models for portfolio construction and management; fundamental techniques in selection, analysis and management of stocks and bonds; reducing investment risk inherent in asset selection and management through the use of financial derivatives; techniques for measuring investment performance; global investment decisions.

                                                          Prerequisites
                                                          P: Bus Adm 442.
                                                            Credits3
                                                            Lecture
                                                            Fall
                                                            BUS ADM-450

                                                            Bank Administration

                                                            Commercial banking theories and practices from a financial management perspective; operations, administration, overall asset-liability management of commercial banks, including bank services, credit and loan pricing and analysis, investment portfolio problems, profitability, cost control, and capital budgeting and analysis; implications of deregulation or re-regulation on the financial industry.

                                                            Prerequisites
                                                            P: Bus Adm 347; REC: Bus Adm 442.
                                                              Credits3
                                                              Lecture
                                                              Spring
                                                              Fall
                                                              BUS ADM-452

                                                              Advanced Microcomputer Business Applications

                                                              Use of computer technology in management decision-making using Microsoft Excel. Review and application of managerial decision-making models.

                                                              Prerequisites
                                                              P: Bus Adm 216 or Math 260 or Comm Sci 205; and Bus Adm 350.
                                                                Credits3
                                                                Lecture
                                                                Spring
                                                                BUS ADM-460

                                                                Training and Development

                                                                This seminar focuses on the primary functions of Human Resource Development--training and development, career development, and organizational development. Activities and processes to assist an organization in becoming a learning organization are addressed.

                                                                Prerequisites
                                                                P: Bus Adm 362.
                                                                  Credits3
                                                                  Lecture
                                                                  Spring
                                                                  BUS ADM-462

                                                                  Seminar in Human Resource Management

                                                                  Analysis of human resource problems and issues and their translation into corporate policies; urban, cultural and legal realities in human resource matters; decisions affecting the development and management of human resource policies.

                                                                  Prerequisites
                                                                  P: Bus Adm 362.
                                                                    Credits3
                                                                    Lecture
                                                                    Fall
                                                                    BUS ADM-467

                                                                    Compensation and Benefits Planning

                                                                    Theories of compensation and work motivation and their impact on various reward systems and the rationale for decisions affecting the selection of benefits.

                                                                    Prerequisites
                                                                    P: Bus Adm 362.
                                                                      Credits3
                                                                      Lecture
                                                                      Spring
                                                                      BUS ADM-468

                                                                      International Human Resource Management

                                                                      BUS ADM 468 is designed to introduce students to the field of international human resource management (IHRM). Particular attention is paid to internal and external environmental pressures as well as cultural influences on IHRM. The challenges of creating organizational value through a globally integrated workforce are outlined.

                                                                      Prerequisites
                                                                      P: Bus Adm 362
                                                                        Credits3
                                                                        Lecture
                                                                        Spring
                                                                        Fall
                                                                        BUS ADM-472

                                                                        Seminar in Leadership

                                                                        The course examines contemporary ideas of leadership and issues leaders will face in guiding the organization of the future. The topic is addressed from the perspective of skills and abilities that can be acquired and applied by the student. Theoretical concepts are tied into practice through a course project in the University or the community. The course is structured in a seminar format with an emphasis on discussion.

                                                                        Prerequisites
                                                                        P: Bus Adm 382.
                                                                          Credits3
                                                                          Lecture
                                                                          Spring
                                                                          Fall
                                                                          BUS ADM-482

                                                                          Strategic Management

                                                                          The course focuses on the formulation, selection and implementation of business strategies through assessment of organizational performance; competitive, market and industry analysis; development of strategic positions and identification of strategic opportunities. Students practice strategic thinking for a cross section of business types from small, closely held to coprorate, publicly-held, multiple business enterprises. The concepts and ideas of the course are explored through the analysis of case studies.

                                                                          Prerequisites
                                                                          P: Bus Adm 382.
                                                                            Credits3
                                                                            Lecture
                                                                            Spring
                                                                            BUS ADM-485

                                                                            Managerial Economics

                                                                            Applications of the basic theoretical tools of micro- and macro-economic analysis to the problems of business management, including such topics as demand, production, costs, pricing and forecasting as well as current economic issues such as environmental policies and regulations.

                                                                            Prerequisites
                                                                            P: Econ 202 and 203.
                                                                              Credits3
                                                                              Lecture
                                                                              Spring
                                                                              Fall
                                                                              BUS ADM-489

                                                                              Organization Theory

                                                                              A macro organizational behavior course examining organizational environments, structure, power and politics, conflict, innovation, technology, and culture in the organizational setting.

                                                                              Prerequisites
                                                                              P: Bus Adm 382.
                                                                                Credits3
                                                                                Lecture
                                                                                Spring
                                                                                Fall
                                                                                BUS ADM-490

                                                                                Strategic Decision Analysis

                                                                                Course draws on the conceptual, analytical and interpersonal concepts and skills developed throughout the course of study in Business and Accounting. Students participate in a cross-functional, community of practice environment designed to enhance holistic issue resolution.

                                                                                Prerequisites
                                                                                P: 85-earned credits; major in Bus Adm or major in Acctg; Acctg 302, Econ 202, Bus Adm 322, Bus Adm 343, Bus Adm 350 and Bus Adm 382.
                                                                                  Credits1-12
                                                                                  Field EXP
                                                                                  Spring
                                                                                  Fall
                                                                                  BUS ADM-497

                                                                                  Internship

                                                                                  Supervised practical experience in an organization or activity appropriate to a student's career and educational interests. Internships are supervised by faculty members and require periodic student/faculty meetings.

                                                                                  Prerequisites
                                                                                  P: jr st; and major/minor in Bus Adm or major/minor in Acctg.
                                                                                  • Course is repeatable for credit.
                                                                                  Credits1-4
                                                                                  IND Study
                                                                                  Spring
                                                                                  Fall
                                                                                  BUS ADM-498

                                                                                  Independent Study

                                                                                  Independent study is offered on an individual basis at the student's request and consists of a program of learning activities planned in consultation with a faculty member. A student wishing to study or conduct research in an area not represented in available scheduled courses should develop a preliminary proposal and seek the sponsorship of a faculty member. The student's advisor can direct him or her to instructors with appropriate interests. A written report or equivalent is required for evaluation, and a short title describing the program must be sent early inthe semester to the registrar for entry on the student's transcript.

                                                                                  Prerequisites
                                                                                  P: fr or so st with cum gpa > or = 2.50; or jr or sr st with cum gpa > or = 2.00.
                                                                                  • Course is repeatable for credit.
                                                                                  Credits1-6
                                                                                  Field EXP
                                                                                  BUS ADM-499

                                                                                  Travel Course

                                                                                  • Pre-Requisites
                                                                                  • General Education
                                                                                  • Travel Course
                                                                                  • Repeatable

                                                                                  Travel courses are conducted to various parts of the world and are led by one or more faculty members. May be repeated to different locations.

                                                                                  Prerequisites
                                                                                  P: cons of instr & prior trip arr & financial deposit.
                                                                                  • Gen Ed: World Culture
                                                                                  • Travel Course
                                                                                  • Course is repeatable for credit.