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2012 - 2013 Undergraduate Catalog

Course Descriptions

Communication:

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  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Fall
COMM-309

Electronic Media Advertising Campaigns

TV/media/Internet advertising as a unique form of communication. Through the use of both individual and team/group projects, the demands and rigors of the strategic creative process are revealed. Legal, ethical and Internet considerations are also discussed.

Prerequisites
P: Comm 305.