skip to content

2013 - 2014 Undergraduate Catalog

Course Descriptions

Communication:

Back to all Departments

Icon Legend

  • Prerequisites
  • General Education
  • Writing Emphasis
  • Travel Course
  • Repeatable
  • Additional Fees
Credits3
Lecture
Spring
COMM-366

Media Planning and Selling

This course examines the processes used in connecting advertisers' messages with their target audiences. Through lecture, readings, and two case studies, students prepare and present a comprehensive media plan and a media sales package. Traditional media channels (e.g., newspapers, TV) and new media (e.g. the Internet) are included.

Prerequisites
P: at least 15 credits of core supporting courses in Communication