Office of the Chancellor
    Chancellor's FYI November 2003 Greetings continued
black line for border A professorship is prestigious because, with five total at UW-Green Bay (the Frankenthal, Johnson and Hauxhurst Cofrin are the others), only 21 faculty members have held one of these five-year appointments since the first was established in 1981. The awards are vital because they expand opportunities for students and keep standout senior faculty on the cutting edge; stipends can purchase additional special equipment, support scholarly work and pay to help with student research. The professorships are tributes because of where and how they originate.
    Professorships exist only because benefactors with roots in the Green Bay community have created endowments — typically in the six-figure range — generating interest to recognize, reward and support our faculty stars.
    These donors act because they respect the calling that is higher education. They appreciate what top-flight faculty members do for a University, for students and for the community.
    Carrying this same concept to a higher level is creation of an endowed chair. Such a gift goes beyond providing invaluable but supplementary support for an existing position. It underwrites an entirely new position reserved for a distinguished professor in a specific field.
    Such an endowed chair had not existed at UWGB. Until now.
    Last month, the campus rejoiced as lifelong friend Dorothy Blair and the Blair Foundation announced a magnificent $1.5 million gift to create the John P. Blair Endowed Chair in Communications. It is believed to be the largest non-facilities related gift of its kind in the history of this University.
    I won’t get into all the wonderful details here. The gift, the remarkable story behind it, and its anticipated impact on this community will be described in the “Inside UW-Green Bay” magazine due out shortly. For my purposes here, however, I do want to share some thoughts on conversations that took place during Dorothy Blair’s visit.
    Over lunch, Dorothy described a tour she and her late husband, John, had made of UWGB in the 1960s. Chancellor Ed Weidner had brought them in to see the future site of our campus. All that was there, though, was a farm. Dorothy recalls it today as “The Field of Dreams.”

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Great dreams make for great narrative. Certainly that was true with John Blair. Not widely known outside media circles, he built a multi-media conglomerate by jumping into television advertising in 1948, almost before TV sets were widely available for home use. With that perspective, Ed Weidner’s capacity to look at open fields and, dreaming great dreams to see a university, must have seemed not at all strange to John and Dorothy Blair.
    It is private philanthropy such as theirs that provides the “margin of excellence,” that converts a “field of basics” into our “field of dreams.” It is private philanthropy that lets our students reach for their dreams across many fields.
    One final note, on something Dorothy Blair and her friend and adviser John Graham shared with me during their visit: While we now have our first endowed chair, it needs company. Dorothy expects, through her example, to energize our efforts to expand opportunities to contribute to the “margin of excellence.” She believes in our cause, our calling, and believes others will believe too.
    That is deeply gratifying. And timely, given the challenges we face.
    While I promised myself I wouldn’t digress into withering analysis of the current public policy morass (perhaps that’s my next letter), the context is instructive. The state budget promises virtually no raises for two years for even our most stellar performers. I had to testify in Madison recently against punitive legislation and micromanaging. Nationally, I heard U.S. senators on NPR rail against skyrocketing tuition and promise a legislative remedy for what they say ails us — supposed “waste and inefficiency” in public higher education.
    Please consider the real goals, though. Contrary to popular opinion, our average costs have declined as we become more efficient even as our customers “price” (tuition) continues to rise rapidly because the state continues a decade of disinvestment in the UW System.
    Whew! It feels good, sometimes, to vent. It feels better, though, to try to remain focused on our dedicated students and the many immensely talented faculty and staff who help them “connect learning to life.” Their efforts affirm higher education as a noble endeavor, UW-Green Bay as a special place, and our mission as an attractive option for private philanthropic support.
    We should all give thanks for visionaries. Their faith and optimism should remind us of why we will persevere, and emerge strong.
    Thank you for supporting this University.

Shepard's signature
Bruce Shepard

Chancellor

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