Getting to Know UW-Green Bay Conversations with Chancellor Shepard:
Business Administration
December 10, 2001


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Faculty and academic staff officer manager in attendance.

With regard to the direction of the University, it is essential that we form stronger ties with the external environment ­ we are making some progress.

Our program (Business Admin) is a key player in making connectivity with the community.

Our Master of Management Program is a good way to connect to the community.

We’re working through graduate programs to the community.

The accreditation of Business Admin is important for recruiting faculty and students.

This is the first time I’ve heard administration talk this way and I agree, we do need to listen to the community. 

The Learning Experience dialogue was more of a committee structure than across campus discussion which is the way we used to do it here; the LE was pushed by a timeframe.  The campus does need to be distinguished in some way, but I don’t believe we’ve found that yet.

We serve so many in the area who have nowhere else to go ­ don’t  make us be like a liberal arts institution ­ we have obligations to meet the needs of the region ­ we need to engage the public.

Business Admin didn’t support the Learning Experience for solid reasons.  It’s an access issue.  The LE didn’t fit our view of meeting needs of the region.  We’re here to serve tax payers in this region.  We’re geographically bound ­ we need some “liberal arts” but not too much in liberal arts.

The Learning Experience has flaws, but the exercise was exciting ­ exciting to think about possibilities ­ about what we’re doing and about where we could go.

In terms of access, we provide a vital source of energy and innovation to the region.

Faculty morale has suffered here.  We pick at each other.  What is education about?  A campus-wide discussion would help bring us together.

Business Admin entered the general ed arena about 2 years ago and the programs are successful. 

The Chancellor asked how big we need to be or should we be.  He talked about economies to scale ­ 7500 students.

A couple of faculty spoke of growing to a size of 10,000.  One reason is because of the lack of colleges in the area.  Another was that we need to be larger to serve the needs of the region.  Short term, growing to that number would hurt Business Admin due to the lack of faculty.

It was suggested that we put faculty in the community for 6 months to learn.  They then come back to teaching all energized and full of enthusiasm about what they learned.  That knowledge would get passed on to the students.  This would be an exciting thing to build to.

What we do especially well is teach at the undergraduate level.  We have amazing faculty here.  Why don’t we “hold out” our teachers as a way to position ourselves ­ as a way of marketing.  (“hold out” means to showcase)

We could ask students to tell the story. 

We should strengthen ties with alumni. 

The campus is not organizational set up to do some things that should happen.  (i.e. lack of positions to help support programs.  Example:  assessment is done by the program manager when she has time ­ it’s done by her because there is no assessment person on staff.

What about the Governor’s 10% across the board cut? 

The Chancellor responded that we’re currently dealing with lapses (which means that theoretically we get that money back in the next biennium).

Our cut is approximately $370,000.

We’ll have a better picture of what’s what in February. 

It should be noted that we (universities) are seen as part of the solution to the State’s economic future. 

An invitation was extended to the Chancellor to come back a year from now as this type of communication needs to happen.  The Chancellor replied that he’d like to do that once a year or once a semester.  He asked that they give Sharon a call ­ prefers no agenda - just conversation ­ share ideas. 

Provost Pollis asked what ideas they have for increasing communication with arts & sciences.  Working on committees that work intensively helps break down the barriers ­ that especially happens when working one-on-one.  We understand each other better when we meet and talk face-to-face.  We require all Business Admin graduates to minor in another unit ­ that helps with cross communication for students and for us.  We also need social interaction.

We had what was called Personal Concentrations in the early days ­ they automatically caused interaction.  The idea of a personal major has fallen by the wayside.  What can be done to resurrect that?  It provided a great opportunity for students ­ we prided ourselves on that.

Provost Pollis mentioned that many campus probably don’t know that Business Admin teaches gen ed.

Senior Seminars had been my favorite offering ­ they were capstone courses for the campus, not the program.  There’s an expense to team teaching but it’s a great learning experience.

What have you (Chancellor) heard about us in the community?

The Chancellor replied that they want us engaged in the community.

The community doesn’t recognize what we’re already doing.

The community is very supportive.

He hasn’t heard any negatives.

He would like to see us become Green Bay’s university of Wisconsin rather than the University of Wisconsin-Green Bay.

A number of our alumni are now in senior management positions in area businesses.  That’s great to see.

Provost Pollis mentioned that she has heard laudatory comments about our accounting graduates and how they are of extremely high quality ­ they are sought after.

TOP OF PAGE Office of the Chancellor, David A. Cofrin Library, Suite 810, University of Wisconsin-Green Bay,
2420 Nicolet Drive,
Green Bay,WI 54311-7001 
Phone 920-465-2207
E-mail:shepardb@uwgb.edu
Comments to: Chancellor Web Manager
Revised 1/8/03