Getting to Know UW-Green Bay Conversations with Chancellor Shepard:
Outreach and Extension
December 3, 2001

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What do you know about us so far?

The Chancellor replied that in principle, knows about the importance of the outreach function; he doesn’t know the particulars. 

We are organized by the audience we serve ­ we target markets ­ we organize summer camps ­ we strive to bring the campus to the community and the university to the community. 

The Chancellor stated that he likes to think of us as Green Bay’s University in Wisconsin.  We’re already doing so much, but we’re not marketing appropriately.

The Chancellor asked, “What direction should we pursue ­ nationally prominent liberal arts or a regional university providing access/meeting needs of the region?”

Feedback to his question:  We agree with meeting regional needs ­ the biggest challenge is aligning the Learning Experience to coincide with how we’re already functioning. 

The Chancellor mentioned that we need to serve all of our students through initiatives like the learning experience and that he’s confident we’ll get it figured out.

The Chancellor stated that on other campuses, outreach is a “cash cow.”  There’s a real opportunity in educating students at off campus sites (at a distance). 

Feedback to his statement:  We had along history until about 10 years ago.  We’re no longer integrated ­ we’re scattered about (i.e. Outreach, Extended Degree).  We’ve been planning for a long time, but the infrastructure is not there (i.e. to incorporate with CESA 8 ­ CESA 8 is desperately looking for assistance). 

The distance ed that exists today exists because of Outreach and Extension ­ we’re still giving them money.  When cable came to Green Bay, we were invited to have an education channel, cable was laid, but we never took advantage of capabilities.  Surrounding counties use fiber optic technology ­ we don’t.

Youth Opportunities.  We coordinate summer camps (approx. 4,000 students on campus in a 9-week session).  We’d like to be seen as a recruitment tool (i.e. students on campus using our facilities, eating our food, etc.

Small Business Development Center (SBDC).  There are 12 sub centers, with the central office in Madison.  We’re 21 years old ­ we serve the business community/early stage businesses.  We’re housed off campus in the Advanced Business Development Center (a community collaborative effort) on Potts Avenue.  We do business counseling, basically one-on-one.  We serve 170-200 clients per year ­ 300-500 business telephone contacts/referrals per year.  We offer non-credit seminars/workshops.  We ID needs via direct feedback (i.e. ask what areas appeal to them ­ areas where they need assistance, etc.). 

The Chancellor inquired as to how they are viewed in the community as meeting needs of the community?

Feedback:  Business faculty core group has regularly given to the community; that core could and should be larger.  Faculty are recognized for their “activity,” but we’re not on that list.  Therefore, it’s hard to expand that core group.  We do a good job of involving faculty.  It’s our programming offerings they want (i.e. IT, MIS, engineering, etc.).  We actually had someone from Florida come to participate in our Management Dev. Certificate Program.

Continuing Professional Education.  Education, Social Work, health care professionals, professionals who work with young children.  (Thank you for mentioning Continuing Education at the Founders dinner.)  We’re here to extend resources of the University and meet needs of the community, but need to balance with the fact that that there may be no interest in what we’re offering.  Programs are constantly being upgraded, being an entrepreneur means taking risks. 

The Chancellor suggested thinking of outreach as on the leading edge. 

Education Outreach Team.  We serve educators and administrators in NE Wisconsin (CESA 7 ­ 38 school districts, many of which are small rural districts).  We try to take the Learning Experience to those districts.  We work closely with UWGB Education faculty, as well as other faculty (i.e. WI Space Grant Consortium, Einstein Project).  We work with CESA 7 and the Institute for Learning Partnership on credit and noncredit programming.  We tie programs to individual district goals.  We’re getting calls from surrounding districts requesting our assistance.  Once faculty get into the community, they really enjoy the learning experience (i.e. Bellin College of Nursing, high school programs).  We’re offering 7 college courses in numerous districts (more courses than any other unit on campus).  We provide gifted-and-talented students a higher level of learning opportunities.  

The Chancellor inquired about how effective we are with regard to the teacher education program.

Feedback:  We need to be linked closer.  We need to be supported by Outreach.  We see a gap, but we’re working on it.  We’ve had a good start with the Institute for Learning Partnership.  We need broad discussions across campus rather than behind closed doors.  Changes have occurred over the years:  We’ve set up an 800 number to assist teachers in getting back to us and we register by fax and accept payment by credit card.

The Chancellor commented that consumer satisfaction is of prime importance. 

Governmental Affairs Program.  We offer the Municipal Clerks & Treasurers Institute, which is unique in Wisconsin - we’re known for offering this in-depth Institute. 

Learning in Retirement.  500 members ­ 35 to 40 peer-led courses offered per semester ­ no pre-requisites ­ no grading ­ no tests.  Thanked the Chancellor for mentioning Learning in Retirement in one of his earlier remarks. 

The climate has improved since you’ve arrived.  Leadership at the top needs to let the University know we’re more than undergraduate programs ­ we’re in a wonderful transition period recapturing some of the earlier visions for the University.  We can do great things if the University lets us.  As a whole, this is a very good place to be and work ­ many caring people.

The Chancellor responded that he’s found that to be true with the Green Bay community, as well ­ people seem to pitch in and help others.  

Outreach is both a noun and a verb.

The definition of community is changing ­ now, more out-of-state and international community members. 

We’re working on a strategic plan ­ looking forward 5 years, program by program, audience by audience.

We’re framing what we do with regard to economic stimulus ­ we’re getting one of three tech. centers.

PeopleSoft ­ redundancy ­ trying to connect the dots ­ if there’s anything we can do to move that along, we’d like to provide assistance.

The Chancellor mentioned that his approach to leadership is that leaders come in with questions to ask ­ they don’t come in with the answers.   


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2420 Nicolet Drive,
Green Bay,WI 54311-7001 
Phone 920-465-2207
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Revised 1/8/03