Strategic Plan 2012
Process | Scorecards | Strategy Map [pdf] | 2011 Themes | 2011 Brochure [pdf]
Advancement Scorecards
Financial Scorecard
Increase ability to acquire, develop, use and manage resources.
Goal Statement: Fully implement University of Wisconsin-Green Bay Foundation, Inc.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Create and modify documents, websites and public materials to promote the new University of Wisconsin-Green Bay Foundation, Inc. | Summer 2012 | 2011-2012; ongoing | in progress | |
| Work with Chancellor and Chancellor's Council of Trustees to select prominent leaders to serve on the UWGB Foundation Board. | Summer 2012 | 2011 and as needed going forward | complete |
Goal Statement: Double Universitywide annual private support to $3.5 million in five years.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Increase alumni giving each year (12% for 2011-12, 13% for 2012-13...) and increase number of alumni donors by 5% per year. | Summer 2012 | 2012 ongoing |
complete | |
| Increase community giving ( 12% for 2011-12, 13% for 2012-13...) each year and increase number of community donors by 5% per year. | Summer 2012 | 2012 ongoing |
complete | |
| Increase the donations received from newly identified major prospects by 10% each year. | Summer 2012 | 2012 ongoing |
in progress | |
| Launch and sustain three additional major innovative fundraising efforts. | Summer 2012 | 2012 ongoing |
in progress | |
| Achieve 35% increase in dollars from local, state, regional and national Foundations from 2012 - 2018. | Summer 2012 | 2012 -2018 | in progress | |
| Increase the number of endowed funds for scholarships by 7 per year. | Summer 2012 | 2012 ongoing |
complete | |
| Develop and implement a formal planned giving program by 2012, with an increase of 10% annually in members by 2019. | Summer 2012 | 2013-2019 |
Goal Statement: Coordinate fundraising efforts and collaborate with academic departments, Outreach and Adult Access, the Weidner Center and Athletics to establish and attain Universitywide fundraising goals.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Establish Resource Development Council to identify Universitywide fundraising goals and priorities based on the University's strategic plans, to recommend and work together to develop funding strategies and proposals, and to work collaboratively to seek funding for those priorities. | Summer 2012 | 2012 ongoing |
in progress |
Financial Scorecard
Budget effectively, create greater efficiencies and commit available resources appropriately.
Goal Statement: Improve internal Advancement Office practices, procedures, policies and professionalism.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| With Advancement staff, identify and implement 5 best internal practices and procedures to improve efficiency, and effectiveness. | Summer 2012 | 2012 ongoing |
complete |
Internal Processes Scorecard
Strive to create a clear and positive identity as a premier university.
Goal Statement: Identify UW-Green Bay's distinct brand and position in the marketplace.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Support and successfully complete all components of Stamats contract. | Summer 2012 | 2011 | complete | Director, Marketing |
| Review and implement selected recommendations of Stamats branding initiative. | Summer 2012 | Fall 2012 | complete | |
| Measure and track results of branding initiatives through regular implementation of research and statistical analysis of outcomes. | Summer 2012 | Spring 2013 | in progress | |
| Launch new branding initiative with key stakeholders (faculty, staff, Alumni Board, Founder's Board, Foundation Board, student government, etc.). | Summer 2012 | 2012 ongoing |
in progress | |
| Integrate Strategic Planning Themes and priorities in institutional communications. | Summer 2012 | 2012 ongoing |
complete | |
| Identify and fully implement best practices in editorial/graphics quality control on key institutional communications. | Summer 2012 | 2012 ongoing |
in progress | |
| Communicate expectations with regard to University standards, branding, Strategic Themes. | Summer 2012 | Spring 2013 | in progress |
Goal Statement: Sharpen the focus on news/features raising UW-Green Bay's academic profile.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Spotlight faculty and/or research through quarterly stories using existing communication vehicles. | Summer 2012 | 2012 ongoing |
complete | |
| Annually feature a minimum of 20 student academic success stories through print and electronic media. | Summer 2012 | 2012 ongoing |
complete | |
| Introduce selected new media, social media, Web 2.0 options. | Summer 2012 | 2012 ongoing |
complete | |
| Create new vehicles or revise existing publications (we talked about increasing pages in Inside) to better highlight the exceptional teaching and research of UW-Green Bay faculty. | Summer 2012 | 2012 ongoing |
complete |
Goal Statement: Focus additional PR, news and creative content on facilitating University fundraising.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Enhance existing communication vehicles to promote and support fundraising efforts by increasing impressions in each existing channel by 25% over three years. | Summer 2012 | 2012 ongoing |
complete |
Goal Statement: Incorporate prospect research into Advancement, recording prospects' research data in Raiser's Edge, and using the data effectively in fundraising efforts.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Establish criteria and benchmarks for helping to identify and categorize "prospects." | Summer 2012 | 2012 ongoing |
in progress |
Stakeholders Scorecard
Seek to engage the community.
Goal Statement: Improve alumni relations, expand alumni involvement in University events, strengthen the Alumni Association board and leadership, and increase alumni support of UW-Green Bay.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Explore the feasibility of establishing alumni chapters, launch two pilot chapters, evaluate effectiveness, and if more chapters should be established. | Summer 2012 | 2012 ongoing |
pending | |
| Host alumni receptions biannually in Wisconsin cities with high concentration of UWGB graduates (Milwaukee, Madison, etc.). | Summer 2012 | 2012 ongoing |
pending | |
| Host alumni receptions at surrounding businesses — two in the fall and two in the spring (Schreiber Foods, Humana, Ameriprise, Georgia-Pacific, Associated Bank, etc.). | Summer 2012 | 2012 ongoing |
pending | |
| Strengthen the scope, influence, and leadership of the Alumni Association Board of Directors. | Summer 2012 | 2012 ongoing |
in progress |
Goal Statement: Strengthen connections with the community and enhance stewardship of donors.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Establish a minimum of two new programs to connect community friends with the University. | Summer 2012 | 2012 ongoing |
complete | |
| Evaluate effectiveness of existing programs and identify needed improvements to enhance success. | Summer 2012 | 2012 ongoing |
in progress |