Strategic Plan 2012

Process | Scorecards | Strategy Map [pdf] | 2011 Themes | 2011 Brochure [pdf]

Weidner Center Scorecards

Financial Scorecard

Increase ability to acquire, develop, use and manage resources.

Goal Statement: Work aggressively to create an annual fund and attain corporate and foundation support both for core operations and programming.

Objective Plan Last Updated Achievement Date Status Contact
Develop a robust corporate sponsorship/partnership program. Summer 2013 2015 in progress ED, Fundraising Spec., Asst. Chancellor Advancement
Engage with key stakeholders to support bridge funding and project specific support. Summer 2013 Ongoing in progress ED, Chancellor, Asst. Chancellor Advancement, Fundraising Spec.
Increase corporate sponsorships by 15% Summer 2013 April 2014 - ongoing (annual) in progress ED, Fundraising Spec., Asst. Chancellor Advancement
Increase number of annual contributors by 5% Summer 2013 January 2014 - ongoing (annual) in progress ED, Programs Manager, Asst. Chancellor Advancement
Increase number of annual patrons by 10% Summer 2013 May 2014 - ongoing in progress ED, GM, Marketing Director

Internal Processes Scorecard

Strive to create a clear and positive identity as a premier university.

Goal Statement: Rebrand the Weidner Center as "the place" where great arts events take place. Develop a robust online and media presence designed to engage the community, spread excitement, and sell tickets.

Objective Plan Last Updated Achievement Date Status Contact
Increase use of email, web, and social media to engage stakeholders and patrons beyond current activities of e-newsletters and simple posts Summer 2013 Summer 2014 in progress Marketing Director
Procure annual and ongoing stakeholder feedback on performances at the Weidner Center. Summer 2013 Spring 2013 - ongoing in progress ED, Programs Manager, Marketing Director
Establish role of Weidner Center Presents, Inc. (WPCI) Board as understood by University and Community. Summer 2013 April 2013 - ongoing in progress ED, Chancellor, WCPI
Evaluate marketing efforts and determine effectiveness. Summer 2013 April 2013 - ongoing in progress ED, Programs Manager, Marketing Staff

Learning and Growth Scorecard

Develop high quality, relevant undergraduate and graduate programs to meet increasing student and societal needs.

Goal Statement: Serve the academic missions of UW-Green Bay and work with Admissions and Marketing to maximize recruitment opportunities.

Objective Plan Last Updated Achievement Date Status Contact
Increase number of opportunities to engage students in performances at the Weidner Center via attendance, performance, internships, jobs, and other learning opportunities. Summer 2013 2012
ongoing
in progress ED, Programs Manager, GM, Marketing Dir.
Establish a strategy for selecting key admissions events at the Weidner Center, integrating marketing, messaging, follow-up and results tracking. Summer 2013 2012
ongoing
in progress ED, Marketing Dir, Dir. Admissions, Dir. Camps

Stakeholders Scorecard

Seek to engage the community.

Goal Statement: Become a comprehensive center for performing arts in the greater Green Bay area, partnering with area cultural groups and presenters to increase access to the Weidner and develop collaborative work.

Objective Plan Last Updated Achievement Date Status Contact
Host interested cultural agencies and performances at the Weidner Center. Summer 2013 2013 - ongoing complete GM
Sustain Weidner usage by and relationships with cultural agencies, connect with local arts organizations regularly. Summer 2013 ongoing in progress ED Program Manager, GM, Marketing Director
Work with campus partners to present UW-Green Bay marquee performances every other year. Summer 2013 2012 - ongoing complete GM, Theatre and Music Chairs

Goal Statement: Establish an annual presenting program designed to entertain, inspire and educate the diverse demographic groups of Northeast Wisconsin.

Objective Plan Last Updated Achievement Date Status Contact
Program an annual Performing Arts Season that serves the patrons of Northeast Wisconsin and responds to market activity both locally and nationally when securing events. Summer 2013 Summer 2014 - ongoing in progress ED
Program an annual Education Series that complements classroom curriculum and serves grades K-12. Summer 2013 2012 - ongoing complete ED
Maintain quality of educational programs and increase K-12 participation in series by 5% over past high. Summer 2013 May 2014 - ongoing in progress ED, Programs Manager, Marketing Director