Strategic Plan 2012
Process | Scorecards | Strategy Map [pdf] | 2011 Themes | 2011 Brochure [pdf]
Weidner Center Scorecards
Financial Scorecard
Increase ability to acquire, develop, use and manage resources.
Goal Statement: Work aggressively to create an annual fund and attain corporate and foundation support both for core operations and programming.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Establish an annual membership program. | Summer 2012 | Dec. 2012 | complete | GM, Programs Mgr, Asst. Chancellor Advancement |
| Develop a robust corporate sponsorship/partnership program. | Summer 2012 | Feb. 2012 ongoing |
in progress | GM, Fundraising Spec., Asst. Chancellor Advancement |
| Engage with key stakeholders to support bridge funding and project specific support. | Summer 2012 | Feb. 2012 - ongoing | in progress | GM, Chancellor, Asst. Chancellor Advancement, Fundraising Spec. |
Internal Processes Scorecard
Strive to create a clear and positive identity as a premier university.
Goal Statement: Rebrand the Weidner Center as "the place" where great arts events take place. Develop a robust online and media presence designed to engage the community, spread excitement, and sell tickets.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Redesign and launch a new Weidner Center website. | Summer 2012 | May 2012 | complete | GM |
| Engage key stakeholders and opinion leaders in the work and excitement of the Weidner Center. | Summer 2012 | May 2012 | complete | GM, Chancellor |
Learning and Growth Scorecard
Develop high quality, relevant undergraduate and graduate programs to meet increasing student and societal needs.
Goal Statement: Serve the academic missions of UW-Green Bay and work with Admissions and Marketing to maximize recruitment opportunities.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Increase number of opportunities to engage students in performances at the Weidner Center via attendance, performance, internships, jobs, and other learning opportunities. | Summer 2012 | 2012 ongoing |
in progress | GM |
| Establish a strategy for selecting key admissions events at the Weidner Center, integrating marketing, messaging, follow-up and results tracking. | Summer 2012 | 2012 ongoing |
in progress | GM, Director of Admissions |
| Meet with Music, Theatre, and other Academic Dept. Chairs each semester. | Summer 2012 | 2012 ongoing |
in progress | GM |
Stakeholders Scorecard
Seek to engage the community.
Goal Statement: Become a comprehensive center for performing arts in the greater Green Bay area, partnering with area cultural groups and presenters to increase access to the Weidner and develop collaborative work.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Host interested cultural agencies and performances at the Weidner Center. | Summer 2012 | complete | GM | |
| Work with campus partners to present UW-Green Bay marquee performances. | Summer 2012 | complete | GM, Theatre and Music Chairs |
Goal Statement: Establish and present a program designed to entertain, inspire and educate the diverse demographic groups that make up Northeast Wisconsin.
| Objective | Plan Last Updated | Achievement Date | Status | Contact |
|---|---|---|---|---|
| Program a 20th anniversary season that contains world-class performances and new names serving multiple demographics. | Summer 2012 | complete | GM | |
| Program an annual Education Series that complements classroom curriculum and serves grades K-12. | Summer 2012 | complete | GM | |
| Maintain quality of educational programs and increase K-12 participation in series. | Summer 2012 | in progress | GM, Program Manager |