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Annual Report
to the campus, community, and UW System | December 2007
The University of Wisconsin-Green Bay
Bruce Shepard, Chancellor


New Mission

Honoring tradition, yet focusing on the future
In formal remarks at Convocation opening the 2006-07 academic year at UW-Green Bay, Chancellor Bruce Shepard urged creation of an updated mission statement, one that would retain the institution’s hallmark emphasis on problem-focused interdisciplinary education and express a renewed commitment to serving the community.
      It would be the first revision to the University’s Select Mission Statement since 1988. The timing coincided with Universitywide self-study for accreditation.
      The new mission — the revised Select Mission Statement — under went an extensive review by faculty and staff. The UW-Green Bay Faculty Senate approved the statement in April.
      Shepard said the statement reflects an evolving, rapidly diversifying region and a University that is playing an increasingly important role in the region’s economic growth and development. “Our select mission is a concise statement of what makes Northeastern Wisconsin’s University of Wisconsin distinctive and of what we contribute to the region we proudly serve,” he said.
      The new select mission statement was forwarded to the UW System Board of Regents in summer 2007. The statement reads:
“The University of Wisconsin-Green Bay provides an interdisciplinary, problem-focused educational experience that prepares students to think critically and address complex issues in a multicultural and evolving world. The University enriches the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.”
      The statement received enthusiastic endorsement from UW System officials and the Board of Regents, and was formally approved in September 2007. UW-Green Bay also operates under complementary mission statements that guide the UW System and the System’s four-year institutions that do not grant doctoral degrees.

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Office of the Chancellor, David A. Cofrin Library, Suite 810
University of Wisconsin-Green Bay, 2420 Nicolet Drive, Green Bay, WI  54311-7001
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Rev. February 7, 2008