Week

Date

 Topic

 Readings

1

Jan. 16
Jan. 18

  Course Overview & Strategy
  Strategic Approach to Comm. Mgt.

  S 1, 2, 

2

Jan. 23
Jan. 25

  Audience Analysis Research

  S 3, 4

3

Jan. 30
Feb. 1

  Risk Communication

  S 5, 6

4

Feb. 6
Feb. 8

  Corporate Identity

  S 7, 8

5

Feb. 13
Feb. 15

  Media Relations
  Investor Relations

  S 9, 
 All appendices

6

Feb. 20
Feb. 22

  Community Relations
  Groups 1 & 2

7

Feb. 27
March 1

  Groups 3 & 4 
  Mid-term Exam

8

March 6
March 8

  Groups 5 & 6
  Groups 7 & 8

Spring Break

9

March 20
March 22

  C 1, 2, 3

10

March 27
March 29

  Branding

  C 4, 5, 6

11

April 3
April 5

  Employee Communications

  C 7, 8, 9

12

April 10
April 12

  Special Communication Issues

13

April 17
April 19

  Are you an expert?
  Crisis Communication Plan Due

14

April 24
April 26

  Groups 1, 2, 3, 4

15

May 1
May 3

  Groups 5, 6, 7 & 8

Thursday
May 10