Cases in Communications
& Media Management
Communication 480
Instructor:
Phillip G. Clampitt, Ph.D., Hendrickson
Professor of Business
Office:
MAC C321
Hours:
10:45-11:30 TTh and by appointment
Phone:
465-2324
E-mail:
Clampitp@uwgb.edu
Course Overview:
This course provides an overview of the strategy and practice of communications and media management. Core theoretical approaches and critical research are discussed in the context of specific cases. Particular emphasis is placed on reconciling the inevitable conflicts between various publics’ needs and organizations’ objectives. Managing these tradeoffs on both a strategic and tactical level will be a focal point of the course.
Textbooks:
-
Strategic Planning for Public Relations by Ronald D. Smith (S)
-
Ongoing Crisis Communication by Timothy Coombs (C)
Course Objectives:
Students will acquire an understanding of key theories and research in the field of Corporate Communication, Communications and Media Management. Consequently students will be able to:
· Ascertain key publics impacted by organizations
· Assess underlying needs of key publics
· Construct a strategy for communicating with the various publics
· Develop tactics to implement the communication strategy
· Evaluate communication campaigns and efforts
Course Policies:
1. Attendance - the very nature of this class requires attendance. Inevitably, unforeseen emergencies arise that necessitate missing a scheduled class. In order to avoid penalizing any student who must, for some reason, be absent, the following policy exists:
Students are held responsible for information covered in the session missed. Notes should be obtained from fellow classmates, not the professor. Excessive absences (more than 3) will result in a course grade reduction. If your involvement in university-sponsored activities requires that you miss certain class periods, then you must provide the professor with a written calendar of the days you will miss.
2. Plagiarism - all work should be the product of the student’s individual effort.
3. Written work - all daily work and major papers should be typed and conform to the UWGB writing policy guidelines. This is one mark of professionalism.
4. Extra credit - I do not assign and will not grade extra credit.
Grading: Your class grade is based on the following components:
|
Item |
% |
Description |
|
· Case 1 |
30% |
Oral Presentation. Written Report. |
|
· Case 2 |
30% |
Same as above. |
|
· Test 1 |
20% |
Multiple Choice and Short Answer |
|
· Final Exam |
20% |
Comprehensive: MC, & SA |
Grading Scale: All grading will be done on a “0 – 100%” scale which translates into the following letter grades:
| A: 92% + | C: 72 -78% |
| AB: 89 - 91% | CD: 69 - 71% |
| B: 82 - 88% | D: 60 - 69% |
| BC: 79 -81% | F: Below 59% |