"Changing Neural Pathways Every Class Period"
Quick Links 7 questions of life
Cases in Communication and Media Management
About the Course
This course examines the strategies and practices of communications and media management in organizations. Students integrate their knowledge of oral, written, and visual communication to solve real-world cases.
Listed below is some advice from former communications students who have successfully trained their neural pathways.
"Taking a Phil class will definitely raise your stress levels. However, once the class is over, you will realize that it was all worth it." -Jerome Allen
"Do not concern yourself with what you believe Phil is "looking for" as the "right answer," rather construct a unique solution to the problem and develop a strong line of rationale and you will succeed beyond measure" -Marcus Reitz
"GO TO CLASS!!! No matter how many notes you print off the website, you will never get all the information! Also...read, read, read! If you don't read, the multiple choice questions in the exams are going to kick your butt!" -Angela Stangel
What will I learn?
1) How to create a communication strategy for an organization.
2) How to manage media and communications in order to establish and maintain a brand image. 3) How to communicate during organizational crises.
What will I do?
1) Work in a team to resolve a major “public relations” problem.
2) Work in a team to resolve a crisis simulation.
3) Take two major tests.
7 Questions to guide your thinking...
Can you prove it?
What are your assumptions?
What is effectiveness?
What is the pattern?
What can you do about it?
Is it ethical?
"Computers are useless. They can only give you answers."
- Pablo Picasso