University of Wisconsin Green Bay
Communication Department

Contact Professor Clampitt


Quick Links 7 questions of life

"Think strategically. Communicate professionally."

Cases in Communication and Media Management

About the Course


Instructor:         Phillip G. Clampitt, Ph.D., Hendrickson Professor of Business
Office:              MAC  C336
Hours:              10:45-11:30 TTh and by appointment
Phone:              465-2324

Website: ;

Twitter:              @DrSoWhat

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Course Overview:

This course provides an overview of the strategy and practice of communications and media management. Core theoretical approaches and critical research are discussed in the context of specific cases.  Particular emphasis is placed on reconciling the inevitable conflicts between various publics' needs and organizations' objectives.  Managing these tradeoffs on both a strategic and tactical level will be a focal point of the course.



  • 1. Strategic Planning for Public Relations by Ronald D. Smith (S)

  • 2. Ongoing Crisis Communication by Timothy Coombs (C)

    • 3. Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game by Torie Clarke (highly recommended)

Course Objectives:

Students will acquire an understanding of key theories and research in the field of Corporate Communication, Communications and Media Management. Consequently students will be able to:

●  Ascertain key publics impacted by organizations

●  Assess underlying needs of key publics

●  Construct a strategy for communicating with the various publics

●  Develop tactics to implement the communication strategy

●  Evaluate communication campaigns and efforts


Course Policies:

1. Attendance - the very nature of this class requires attendance.  Inevitably, unforeseen emergencies arise that necessitate missing a scheduled class.  In order to avoid penalizing any student who must, for some reason, be absent, the following policy exists:

Students are held responsible for information covered in the session missed.  Notes should be obtained from fellow classmates, not the professor.  Excessive absences (more than 3) will result in a course grade reduction.  If your involvement in university-sponsored activities requires that you miss certain class periods, then you must provide the professor with a written calendar of the days you will miss.

2. Plagiarism - all work should be the product of the student's individual effort.

3. Written work - all daily work and major papers should be typed and conform to the UWGB writing policy guidelines.  This is one mark of professionalism.

4. Extra credit - I do not assign and will not grade extra credit.


Grading: Your class grade is based on the following components:




●  Case 1


Oral Presentation. Written Report.

●  Case 2


Same as above.

●  Test 1


Multiple Choice and Short Answer

●  Final Exam


Comprehensive: MC, & SA


Grading Scale:  All grading will be done on a "0 - 100%" scale which translates into the following letter grades: 

   A:  92% + C:  72 -78%
   AB:  89 - 91% CD:  69 - 71%
   B:  82 - 88% D:  60 - 69%
   BC:  79 -81% F:  Below 59%






Listed below is some advice from former communications students who have successfully trained their neural pathways.

"Taking a Phil class will definitely raise your stress levels.  However, once the class is over, you will realize that it was all worth it."   -Jerome Allen

"Do not concern yourself with what you believe Phil is "looking for" as the "right answer," rather construct a unique solution to the problem and develop a strong line of rationale and you will succeed beyond measure" -Marcus Reitz

"GO TO CLASS!!!  No matter how many notes you print off the website, you will never get all the information!, read, read!  If you don't read, the multiple choice questions in the exams are going to kick your butt!" -Angela Stangel