University of Wisconsin Green Bay
Communication Department

Contact Professor Clampitt

 


Quick Links 7 questions of life

"You can communicate about anything, but not about everything. Therefore we make tradeoffs "

Cases in Communication and Media Management

About the Course

 

Tentative Schedule


2012

Week

 Date

 Topic

 Readings

1

1.24
1.26

  Course Overview & Strategy
  Strategic Approach to Comm. Mgt.

  S 1, 2, 

2

1.31
2.2

  Audience Analysis Research

  S 3, 4

3

2.7
2.9

  Risk Communication

  S 5, 6

4

2.14
2.16

  Corporate Identity

  S 7, 8, 9

All appendices

5

2.21
 2.23

  Catch-up Day
Mid-term Exam

 

6

2.28
 3.1

  Groups 1 & 2
  Groups 3 & 4

  

7

3.6
3.8

  Groups 5 & 6 
  Groups 7 & 8

  
   

 

Spring Break

 

8

3.20
 3.22

   Crisis Communication

  C 1, 2, 3

9

3.27
3.29

  Branding

  C 4, 5, 6

10

4.3
 4.5

  Employee Communications

  C 7, 8, 9

11

4.10
 4.12

  Special Communication Issues

Tori Clarke Book

12

4.17
 4.19

  Are you an expert?
  Crisis Communication Plan Due

 

13

4.24
 4.26

  Groups 1, 2, 3, 4

 

14

5.1
 5.3

  Groups 5, 6, 7 & 8

 

 

 

Tuesday
5.8

   Final Exam    8:00-10:00

 

*  Letters correspond to author's name. S = Smith, C = Coombs

 

 

Listed below is some advice from former communications students who have successfully trained their neural pathways.

"Taking a Phil class will definitely raise your stress levels.  However, once the class is over, you will realize that it was all worth it."   -Jerome Allen

"Do not concern yourself with what you believe Phil is "looking for" as the "right answer," rather construct a unique solution to the problem and develop a strong line of rationale and you will succeed beyond measure" -Marcus Reitz

"GO TO CLASS!!!  No matter how many notes you print off the website, you will never get all the information!  Also...read, read, read!  If you don't read, the multiple choice questions in the exams are going to kick your butt!" -Angela Stangel