"Changing Neural Pathways Every Class Period"

"The ability to persuade and argue lies at the very heart of the democratic ideal."

Persuasion and Argumentation

Teaching Assistant

Mike Safford

Mike Safford – Mike is a senior Communications major with an emphasis in Organizational Communications and PR. Mike is a member of the Kress center advisory committee and has an internship at the Kress Events Center as an Event Coordinator. Mike has taken courses in small group communication, theories of the interview, organizational communication, persuasion argumentation, and cases in crisis communication. He can be reached at saffmc13@uwgb.edu and at (920) 676-1987

So what What will I learn?

1) How to develop effective arguments for designated audiences.

2) How to apply the major theories of persuasion to real-world situations.

What will I do?

1) Work in a team to analyze and critique contemporary debate issues.

2) Work in a team to create a persuasive campaign.

3) Take two major tests.

7 Questions to guide your thinking...
Can you prove it?

So what?

What are your assumptions?

What is effectiveness?

What is the pattern?

What can you do about it?

Is it ethical?

"You're not right because others agree with you, but because your facts are right."
- Warren Buffett (Fortune, 04.21.2005, p. 92)

Phillip G. Clampitt Ph.D.

Persuasion and Argumentation