University of Wisconsin Green Bay
Communication Department

Contact Professor Clampitt

Quick Links 7 questions of life

"The ability to persuade and argue lies at the very heart of the democratic ideal."

Persuasion and Argumentation

About the Course


Persuasion and Argumentation teaches the theories that lie behind persuasive and argumentative messages. This approach will teach you to critically analyze both the persuasive messages you send, and the persuasive messages you receive. As a receiver of hundreds of persuasive messages daily, knowing the concepts behind the messages will train your neural pathways to be alert for unethical and ineffective messages.