University of Wisconsin Green Bay
Communication Department

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"The ability to persuade and argue lies at the very heart of the democratic ideal."

Persuasion & Argumentation (Comm 333)

 

Instructor:        Phillip G. Clampitt, Ph.D.  Hendrickson Professor of Business
Office:              Mary Cofrin Hall C336
Hours:             10:45-11:30 TTh, 3 - 5 T, and by appointment
Phone:             920.465.2324
E-mail:             
Clampitp@uwgb.edu

Website:          www.uwgb.edu/clampitpwww.DrSoWhat.com

Twitter:             @DrSoWhat       

Comm Tip:       Sign up at DrSoWhat.com (1 per week)

 


Objectives:

  1. Understand the theoretical basis of persuasion and argumentation.

  2. Determine the practical applications of the theoretical notions.

  3. Critique persuasive and argumentative strategies of communicators.


Texts:

   A Rulebook for Arguments by Weston

   Persuasion, Social Influence, & Compliance Gaining by Gass & Seiter


 

Grading:  The approximate grading percentages are as follows:

  •    25%            Argumentation/Debate Analysis

  •    25%            Mid-term Exam

  •    25%            Persuasion Case

  •    25%            Final Exam


 

Grading Scale:  Numerical scores translate into the following letter grades:

   A:  92% + C:  72 -78%
   AB:  89 - 91% CD:  69 - 71%
   B:  82 - 88% D:  60 - 69%
   BC:  79 -81% F:  Below 59%