Phillip G. Clampitt Ph.D.
"Changing Neural Pathways Every Class Period"
Quick Links 7 questions of life
"The ability to persuade and argue lies at the very heart of the democratic ideal."
Persuasion & Argumentation (Comm 333)
Instructor: Phillip G. Clampitt,
Ph.D. Hendrickson Professor of Business
Office: Mary Cofrin Hall C336
Hours: 10:45-11:30 TTh, 3 - 5 T, and by appointment
Phone: 920.465.2324
E-mail: Clampitp@uwgb.edu
Website: www.uwgb.edu/clampitp; www.Phils7Questions.com
Twitter: http://twitter.com/phils7questions
Objectives:
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Understand the theoretical basis of persuasion and argumentation.
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Determine the practical applications of the theoretical notions.
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Critique persuasive and argumentative strategies of communicators.
Texts:
A Rulebook for Arguments by Weston
Persuasion, Social Influence, & Compliance Gaining by Gass & Seiter
Grading: The approximate grading percentages are as follows:
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25% Argumentation/Debate Analysis
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25% Mid-term Exam
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25% Persuasion Case
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25% Final Exam
Grading Scale: Numerical scores translate into the following letter grades:
| A: 92% + | C: 72 -78% |
| AB: 89 - 91% | CD: 69 - 71% |
| B: 82 - 88% | D: 60 - 69% |
| BC: 79 -81% | F: Below 59% |
What
will I learn?
1) How to develop effective arguments for designated audiences.
2) How to apply the major theories of persuasion to real-world situations.
What will I do?
1) Work in a team to analyze and critique contemporary debate issues.
2) Work in a team to create a persuasive campaign.
3) Take two major tests.
7 Questions to guide your thinking...
Can you prove it?
So what?
What are your assumptions?
What is effectiveness?
What is the pattern?
What can you do about it?
Is it ethical?
- "You're not right because others agree with you, but because
your facts are right."
- Warren Buffett (Fortune, 04.21.2005, p. 92)