University of Wisconsin Green Bay
Communication Department

Contact Professor Clampitt


Quick Links 7 questions of life

"The ability to persuade and argue lies at the very heart of the democratic ideal."

Persuasion and Argumentation

Tentative Schedule

2013

Tentative Schedule

 

Week

Date

Topic

Assignment

1

1.29

Course Introduction
Audience Analysis

W 1,2,3*

2

2.5

Toulmin Model  

W 4,5,6

3 2.12 Bye Week
 

4

2.19

Claims/Evidence

W 7,8,9

5

2.26

Building a Case
Refutation

W 10, Appendix

6

3.5

Groups 1, 2, 3, 4^

 

7

3.12

Groups 5, 6, 7^

 

Spring Break 

 GS 1, 2, 3, 4*

8

3.26

Mid-Term Exam
Intro to Persuasion

GS 5, 6, 7, 8

9

4.2

Persuasive Campaigns

Fishbein's Approach

GS 9, 10, 11

10

4.9

ELM Model

GS 12, 13, 14

11

4.16

Other Persuasive Theories

GS 15, 16

12

4.23

Other Theories

 

13 4.30 Groups 1, 2, 3 & 4^  

14

5.7

Groups 5, 6, 7 & 8^

15

5.14

Final Exam

 

 

^ Written reports are due 1 week after the oral presentation.

* W = Weston book, GS = Gass & Seiter