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Area of Emphasis

Communication students select from one of four emphases options. When selecting an emphasis, students are encouraged to consult with the Communication advisor and to examine their own career goals. Each emphasis has its own supporting and upper level courses.

  • Health Communication - The study of internal and external communication in the healthcare environment. Students will learn how to (1) improve provider/patient interactions, (2) enhance communication within healthcare organizations and (3) how to inform the public about healthcare issues, threats and crises.
  • Journalism - The study of reporting, writing, editing, and publishing. Students learn to write, "dig for stories" and develop an interest in public affairs.
  • Mass Media - Mass Media comprises the study of radio, television, film, and multimedia technology. Students learn about production techniques, the media industry and audience effects.
  • Organizational Communication - The study of communication practices and dilemmas within organizations. Student learn speaking, interviewing, facilitating and persuading skills. They also learn to research, analyze and resolve critical organizational problems.
  • Public Relations - The study of how organizations present themselves to internal and external audiences. Students learn how to use and integrate various communication modes into a coherent strategy for relating to the public.