Area of Emphasis

Communication students select from one of five emphases options. When selecting an emphasis students are encouraged to consult with the Communication advisor and to examine their own career goals. Each emphasis has its own supporting and upper level courses.

• Electronic Media - Electronic Media comprises the study of radio, television, film, and multimedia technology. Students learn about production techniques, the media industry, and audience effects.
• Journalism - The study of reporting, writing, editing, and publishing. Students learn to write, "dig for stories", and develop an interest in public affairs.
• Organizational Communication - The study of communication practices and dilemmas within organizations. Student learn speaking, interviewing, facilitating, and persuading skills. They also learn to research, analyze, and resolve critical organizational problems.
• Photography - Photography is the study of how images can be used to solve problems through combining imagination, intuition, and critical analysis. Students learn about traditional photographic techniques as well as new digital and electronic imaging systems.
• Public Relations - The study of how organizations present themselves to internal and external audiences. Students learn how to use and integrate various communication modes into a coherent strategy for relating to the public.