May 2018

Dr. Wenkai Zhou presented his research at the 2018 Academy of Marketing Science Annual Conference (AMS) in New Orleans, Louisiana on May 24, 2018. The paper is titled "Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods". Besides, two of his other research papers are accepted for presentation at academic conferences. The paper titled "The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing"  is accepted for presentation by the 21st Academy of Marketing Science World Marketing Congress (AMS WMC) to be held in Portugal in June. The other paper titled "Web-Image Signifier Congruency Theory (WSIC): Conceptualization and Examination in an Online Donation Context" is a research collaboration between Dr. Gaurav Bansal and Dr. Wenkai Zhou, and is accepted for presentation/publication by the 24th Americas Conference on Information Systems (AMCIS 2018), and Dr. Bansal will be presenting the paper in New Orleans in August.