Amber DeLasky, '08
Major / Minor: Communications-PR/Corporate Communications
Organization: WAOW TV 9
Job Title: Digital Sales Specialist
Why did you choose to go into your program of study?
I took a career course my junior year of high school and all the personality tests I took directed me towards the field of PR. I knew I loved people, was a good communicator and a strong writer so it made sense for me.
When you began at UW-Green Bay, what did you expect for your future?
I wasn't sure what to expect when I started college. I knew I wanted to experience all that I could and thoroughly enjoy the college experience. I was told time and time again that my college years would be my best years and that is where I would meet my lifelong friends. I was lucky in the fact that I knew exactly what I wanted to do so it was basically just following the plan.
Did you have a job/internship in your field while going to college that helped spark your interest?
Since I knew what I wanted to do before starting college, I sought out internships as soon as I could. My first internship started in the spring of 2006 as PR Coordinator for Good Times Programming. I was then promoted to Executive Director which gave me a good mix of marketing/management experience. Through this internship I learned that my true passion is event planning. It helped me define the type of career I wanted and actually swayed me away from PR and towards marketing/event planning. Good Times is one of my favorite memories of college and I am so thankful for all the experiences it gave me during the 2.5 years I was a member. Because of this internship, I am currently pursuing my masters in Project Management.
In 2007, I had a communications internship with Heifer International. I created marketing materials, developed their website and wrote a guide on how to properly communicate with indigenous people. This internship really helped me develop my professional writing skills and taught me how different groups of people communicate.
During the summer of 2008, I had a marketing and communications internship with Prevea Health. I was in charge of creating the monthly newsletter, developing databases for events and fundraisers, and I oversaw the quest to take new photos of all the providers.
I also started a marketing internship with the Office of Student Life in the summer of 2008. I helped create all marketing materials for OSL's events. This internship helped me grow my graphic design and creative knowledge.
I enjoyed the hands-on learning all my internships gave me and truly believe they set me up for success in the real world. There's nothing better than learning from professionals and being able to develop materials to use in a portfolio to present at an interview.
What were you involved in while a student at UW-Green Bay?
I was involved in Good Times Programming and the Office of Student Life through internships. I was also a member of multiple task forces. I enjoyed attending basketball games and all the events put on by various student organizations. One of my favorite things about UW-Green Bay is that each student is more than just a number and it was always fun to interact with faculty and staff at events and activities around campus.
Where are you currently employed? Please describe your position.
I am currently employed as the Digital Sales Specialist for WAOW TV9 in Wausau. My primary focus is to create, sell and implement multi-platform marketing and new media campaigns to grow the station's audience and revenue. I lead the effort to create and maintain dynamic, attractive sales content and sponsorships on WAOW.com as well as other digital platforms.
I coach and assist the sales staff with planning, organizing, and developing local interactive sales efforts to achieve sales budgets and objectives. I am responsible for setting rates, leading projects and controlling advertising inventory. I also work with the Internet Director to create, identify and coordinate new and ongoing content, sales and marketing initiatives
How do you keep in contact with other alumni?
The main way I keep in contact with other alumni is through social media such as Facebook, LinkedIn and Twitter. Thankfully, a lot of the alumni I am closest with live in the Green Bay and Milwaukee areas so a few weekend trips a year are always planned for us to get together.
What advice would you have for a student wanting to enter your field?
Make the most of it. Communications is such a broad degree and there is so much opportunity for experience right on campus. It's hard to know if the field you are entering is exactly what you want to do if you only learn through textbooks in a classroom. Apply for all the internships you can so you truly get a feel for what your every day life will be after college. Be involved! You will only be walking the paths of that campus for a few years...make each moment count. Don't allow yourself the opportunity to say "I wish I would have..." after graduation. The work never ends but college does...
Can we share your e-mail address on our website/can career services give it out to students inquiring about a job in your place of employment/field?
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