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Local Government Education

Master Academy for Civic and Public Affairs 2017


Monday, July 24, 2017

7:30 am- 9:00 am: Registration

9:00 am: Session 1

9:00 am – Noon: Cyber Security:  Protecting your networks and preparing for a Cyber Incident
State and local cyber security officials will provide information on best practices for local governments to secure their networks and data.  You will learn simple steps that governments can take to safeguard their systems and prepare for a cyber incident.  Learn about the State resources that are available to help local governments in event of a cyber incident.
State of Wisconsin Cyber Security Officials

1:00 pm:  Session 2

1:00 - 4:00 pm: Preparing for a Power Outage
Everything in our lives is dependent on reliable power, including critical services like emergency response, water, wastewater, and communications. Whether a power outage is caused by malevolent cyber-attack, a weather event, or natural disaster, a long-term power outage will create major problems throughout a community.  Emergency Management officials will provide information on what steps local governments should be taking to prepare for a loss of power and what to expect from utilities, the State, and the Federal government in the event of a catastrophic power outage.
Emergency Management Officials


Tuesday, July 25, 2017

7:30 am- 8:30 am: Registration

8:30 am: Session 3 (Select one)

8:30 am – Noon: Effective Management of the Workforce Including Evaluations, Programs of Improvement, Discipline and Severance
“So Just What Do I Have to Do to Get Fired from this Job?" Correcting deficiencies, disciplining and terminating employees are often not on the list of what you signed up for as a supervisor.  This workshop is designed to help your managers work through these difficult situations legally, fairly and with dignity for all involved.
James Macy is an Attorney at vonBriesen & Roper, SC. He represents employers in labor negotiations, discrimination defenses, disability and ADA issues, wrongful discharges, non-competition issues and other difficult personnel transactions.

8:30 am – Noon: Project Management Tools for the Non-Project Manager
Have you ever been handed a project and didn’t known where to start? Or have you started work on a project and all of a sudden it seemed like it was out of control? Well, this session is for you! We will discuss the basic steps involved in beginning and managing a project, no matter what the size. You will be given tools for creating a project plan and timeline that will help you successfully manage, gain support for, and complete projects. Participants will be provided with all the copies of the tools utilized in this session.
Jane Long, PhD is the Director of Professional Development for the International Institute of Municipal Clerks. In the past she served eight years as the Dean for Academic Development and Learning Resources at Moraine Valley Community College near Chicago, and she was the Director of Distance and Online Learning for the University of La Verne in California.


1:00 pm: Session 4 (Select one)

1:00 - 4:00 pm: Work Planning for Continual Improvement
Take your customer service and community engagement to the next level through values-based work planning. Learn how this process can strengthen election administration for your municipality.  Members of the Madison City Clerk’s Office will share the work planning process and equity lens they have used to clarify their office values, transform their mission statement, and improve their relationship with the community.
Maribeth Witzel-Behl, WCPC, City Clerk of Madison; Thomas Lund, WCMC, Municipal Clerk II for the City of Madison.

1:00 - 4:00 pm: Transforming Municipalities towards a Data Driven Culture:  Lessons learned from Madison - A “What Works City”
In 2016, the City of Madison was named a “What Works City” – a partnership of Bloomberg Philanthropies to work with 100 midsized cities to better use data and evidence in the decision making process. The focus of Madison’s “What Works City” engagement emphasized Open Data and Performance Management. In this workshop, you will learn firsthand the practical steps Madison took on their journey toward a data driven culture and how your municipality can get started on this path.
Karalyn Kratowicz is the Data Projects Coordinator in the Finance Department at the City of Madison. Her position was created in 2015 out of the City’s Racial Equity and Social Justice Initiative to bring a concentrated focus to the way the City uses data while upholding the value of racial equity in budgets, policies, and procedures. She is a University of Wisconsin – Madison graduate.


Wednesday, July 26, 2017

7:30 am- 8:30 am: Registration

8:30 am: Session 5 (Select one)

8:30 am-4:00 pm:  All day -  Women in Leadership - Part 1
Quick, name an important leader from history.  Did you think of a man or a woman?  For many people, especially those not looking at the description of a session called “Women in Leadership,” their first thought will be of a man in a leadership role.  Does this mean that men are better leaders than women?  Or, that men are more likely to be leaders than women are?  Do men and women have similar or different leadership styles?  We’ll explore these and other questions during our review and discussion of women in leadership.  Both women and men participating in this session will leave with an enhanced understanding of how leader and follower gender affects our expectations, perceptions, and experience of both leadership and followship.
Lucy Arendt, PhD., is a Professor of Management in the Schneider School of Business Economics at St. Norbert College.  Previously, she was a Professor of Management, Associate Dean of the College of Professional Studies, and Director of the Austin E. Cofrin School of Business at UW-Green Bay.

8:30 am–Noon:  Psst!  Planning and Public Participation are NOT Dirty Words!
What’s your vision for your community? How would others in your community answer this question? Through community planning, local governments can work collaboratively with individuals, groups, and others to articulate how they want their communities to look, feel and function in the future. In this session we’ll explore formal and informal methods of engaging communities to build trust and capacity to address local issues. Using a series of discussions and interactive exercises, you’ll walk away with a roadmap to help you explain the purpose of your next community engagement process, who to involve, and how to get started.
Rebecca Roberts is a Land Use Specialist with the Center for Land Use Education. She provides training for local elected and appointed officials related to community planning, public participation, and land use decision-making.


1:00 pm: Session 6 (Select one) 

1:00-4:00 pm:  All day -  Women in Leadership - Part 2

1:00-4:00 pm:  Ethics and Open Meetings Law in Relationship with Land Use Projects
Land Use Planning bodies are subject to Wisconsin’s ethics and open meeting laws.  It is vital that the persons involved are familiar with these laws to help preserve the integrity of their decision making processes, as well as avoiding any adverse effects of violating the law.
Philip Freeburg, JD, is a Senior Lecturer at the Local Government Center of the University of Wisconsin Extension in Madison. Philip teaches and writes on local government law including Ethics, Open Meetings Law, Public Records Law, Roles and Responsibilities and Land Use. Before coming to the Local Government Center in 2008 Philip served for 9 years as Wausau Municipal Judge. He was an Attorney for 20 years with the Schofield, Wisconsin firm of Tlusty, Hittner Kennedy & Freeburg, SC, and was the Langlade County District Attorney and Corporation Counsel from 1984 to 1988, and in private practice before that.


Thursday, July 27, 2017

7:30 am- 8:30 am: Registration

8:30 am: Session 7

8:00 am-11:30 pm:  Public Relations Boot Camp
How do we tell our story?  How do we leverage media and get buy-in?  How do we handle crisis communication?  Positive community and media relations are critical to success, but sometimes the calls are tough to make.  This course offers insights and strategies to help you build key relationships with stakeholders, regardless if it’s “good” or “bad” news.
Danielle Bina is a Senior Lecturer in Communication at UW-Green Bay.  Her career path began in broadcast journalism as a news anchor/reporter.  She has worked for TV stations in Minnesota and Wisconsin, including WLUK-TV in Green Bay, where she was the 6 and 10 pm co-anchor. Danielle has also held the position of News Director for the Midwest Communications Radio group. She has extensive consulting experience in public relations, vocal coaching and media relations.