Marketing
Recommended Databases
- ABI/INFORM Global
Description : Indexes and abstracts over 1300 scholarly and trade business journals. Popular magazines such as Fortune, Forbes and Time are included. Full-text articles for over 600 journal titles are available online.
Coverage: 1971 -
- Business Source Premier
Description : Provides comprehensive access to abstracts and indexing for over 2,300 titles, including The Wall Street Journal.
Coverage: 1886 -
- Business Full Text
Description : Indexes and abstracts 400 English language general business periodicals and trade journals, plus the Wall Street Journal and the business section of the New York Times. Topics include management, accounting, advertising and marketing, construction, entertainment and media, information technology, mergers and acquisitions, occupational health and safety, public relations, small business, and a great deal of corporate information.
Coverage: 1982 -
- Hoovers Company Records
Description : Hoover's Company Records is one of the world's leading electronic distributors of information about companies, industries, and the people who lead them. Content in Hoover's Company Records covers more than 40,000 companies, 225,000 key executives, and more than 600 industries.
- Regional Business News
Description: This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated on a daily basis.
- Communication and Mass Media Complete
Description: CMMC incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals to create a research and reference resource of unprecedented scope and depth in the communication and mass media fields.
Custom Search
Use Custom Search to search more than one of the above databases at the same time.
Recommended WEB SITES
See the Business Subject Page for more web sites.
rev. 20 August 2009