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Master of ScienceManagement

Donald H. McCartney

Donald H. McCartney
Program Adviser & Senior Lecturer
WH 480E
(920) 465-2520

Interests: Teaching interests include introductory marketing, selling/sales management and international marketing. Research interests include marketing education, customer satisfaction and economic impact studies. Member American Marketing Association. Eight years private sector marketing experience.

Don McCartney is a senior lecturer in marketing for the Austin E. Cofrin School of Business at UW-Green Bay. He received his B.A. in zoology from Indiana University and his M.B.A. the University of Wisconsin-Oshkosh. He has taken post-Master’s course work at Marquette University.

Mr. McCartney is currently teaching a wide variety of undergraduate classes in marketing, including marketing management, international marketing, and sales force management. Past courses taught also includes, consumer behavior, marketing research and introductory marketing. He is also responsible for teaching the introductory business class.

In terms of research, Mr. McCartney has interest in the areas of applied research for business feasibility, economic impact and market analysis.

In terms of service, Mr. McCartney has worked with the university and outside organizations on numerous projects. He also serves as the advisor for the American Marketing Association collegiate chapter and vice president for Sigma Beta Delta, business honorary organization. He was the 2001-2002 recipient of the Founders Association Award for Excellence in Community Outreach.

Education: B.A. (1972) Indiana University; M.B.A. (1984) University of Wisconsin-Oshkosh.