Master Plan>

Campus Mission and Vision

The University of Wisconsin-Green Bay shares the mission of the University of Wisconsin System:

To develop human resources, to discover and disseminate knowledge, to extend knowledge and its application beyond the boundaries of its campuses, and to serve and stimulate society by developing in students heightened intellectual, cultural, and humane sensitivities; scientific, professional, and technological expertise; and a sense of value and purpose. Inherent in this mission are methods of instruction, research, extended education, and public service designed to educate people and improve the human condition. Basic to every purpose of the System is the search for truth.

The University of Wisconsin-Green Bay is committed to a distinctive academic plan characterized by a strong interdisciplinary, problem-focused liberal education that integrates disciplinary and professional programs appropriate to a comprehensive institution. The University prepares students to evaluate critically and to address the complex issues of their professions and of the human experience.

Environmental research and applied ecological sciences were the focus of the institution’s educational philosophy at its inception. UW-Green Bay continues to market a tradition of being an environmentally-focused campus with a strong commitment to ecological research. The Cofrin Arboretum stands as perhaps the greatest physical example of this concept. Mary Ann Cofrin (MAC) Hall also serves as an example of how UW-Green Bay’s environmentally focused tradition is being translated into the design of its newest campus facilities.

The prevailing culture at UW-Green Bay reflects a belief in connecting learning to life. Students routinely seek opportunities beyond their academic requirements through tutoring, internships, laboratory research and other programs. A campus concourse system fosters this life-learning philosophy, encouraging social interaction by physically connecting the classroom core through a series of passageways.

Figure Ground Study

Figure Ground Study

The academic core of UW-Green Bay as a figure-ground drawing was used in the master planning process to compare the campus spatially to campuses of similar land area, student population, and spatial orientation.

Schematic Plan Concept
Schematic Plan Concept

Much like the Campus Spatial Diagram, this diagram from the 1968 Plan explores the larger campus relationships and connections.