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Campus Planning Principles

Formulation of the 2005 Campus Master Plan was guided, in large part, by input from the campus community and a Campus Master Plan Steering Committee. The Plan represents the input and ideas contributed at each stage in the development of the physical drawings. It is also based on assumption of straight-line growth following the current operational standards of the campus and the University of Wisconsin System. University academic and operational policies can be coupled with the Plan as a cohesive planning effort. In many cases, the Plan anticipates solutions that can be applied to issues and regulations in the early stages of development. These may come to fruition during the useful life of this document.

The general principles guiding this master planning process are:

Enrollment Growth is Possible

The University of Wisconsin-Green Bay campus has not realized the 20,000 student enrollment projected by the 1968 Comprehensive Development Plan. Today, approximately 5,500 students are enrolled on campus.

The issue of growth has been shaped by the merger of two Wisconsin systems of higher education and the subsequent need for the University of Wisconsin System to reduce and manage its growth due to availability of resources. UW-Green Bay continues to exceed its enrollment target year after year.

The Master Plan examines the potential for the university to grow based on historic and continued demand for the quality of education and environment it offers. The physical plan described in this scenario is based on the following straight-line projections and assumptions, outlined in more detail on page (3), Appendix A: The Master Planning Process

The majority of the enrollment growth will occur among traditional and/or on-campus students

The above assumptions are subject to change as the campus continues to develop and evolve its enrollment plan. The impact of a fully-developed enrollment plan on the master plan should be evaluated.

Campus has Room to Expands

The University of Wisconsin-Green Bay campus has sufficient physical capacity for growth of the student population. The institution holds land available for expansion of buildings, both academic and residential, as well as expanded circulation networks and recreation spaces. The Master Plan describes new buildings and expanded parking facilities based on the current operational standards of the campus.

During the master planning process, participants were presented with schematic concepts that depicted options for campus density. Increased density of buildings minimizes infrastructure costs, however it changes the character of the campus landscape. The Campus Spatial Diagram, page 14, provided a diagrammatic framework for discussion of conceptual relationships between different elements of the campus landscape.

Sustainable Growth is Essential

Issues of environmental as well as operational sustainability were at the forefront of the planning effort, from sitting conceptual building footprints and maximizing solar orientation to recommending an increase in multimodal transportation options. These issues should continue to play an active role in any discussion or design for projects on the UW–Green Bay campus.

Greater Integration with the City will Reduce Isolation

UW–Green Bay is surrounded almost entirely by low-density residential developments interspersed with commercial or industrial clusters. Its location outside of the City of Green Bay inherently isolates the campus from the urban fabric of the city.

Depending on the nature of growth, it would be prudent for the university to consider expanding its facilities in downtown locations or identifying other ways to achieve greater integration with the larger community. A survey conducted by UW-Green Bay identified the “core service area”, or area from which most commuter students originate and compared these locations to Green Bay Metro full bus service routes. This study is included in the Master Plan as Appendix D: Demographic Survey.