Master Plan > Recommendations and Implementation Strategies > Secondary Planning Issues> Site Specific Studies >

Retail Opportunity

Few retail and commercial developments operate conveniently close to the UW-Green Bay campus, according to students surveyed during the master planning process; they cite automobile transporta-tion as their primary means to get around. Students routinely drive rather than bus to shops that carry the movie rentals, groceries, and other items they need. Existing public transportation runs too infrequently and is too time-consuming to be a viable alternative at this point. Such input from campus residents is the impetus to explore adding a small retail development within the campus boundaries and adjacent to land available for future development.

Recommendations:

Implementation:

Retail Relationship to Campus

Retail Relationship to Campus
Proposed development is located adjacent to student and single-family housing developments.

Retail Opportunity Detail

Retail Opportunity Detail
A clear need for retail outlets emerged from planning research. In light of proposed zoning and development for the land immediately adjacent to the cam-pus, UW–Green Bay may want to explore the option of devel-oping on-campus retail to serve basic student and staff needs.

Prototype Retail

Prototype Retail
An example of new pedestrian-scale retail development.