Master Plan > Recommendations and Implementation Strategies > Secondary Planning Issues> Site Specific Studies >
Retail Opportunity
Few retail and commercial developments operate conveniently close to the UW-Green Bay campus, according to students surveyed during the master planning process; they cite automobile transporta-tion as their primary means to get around. Students routinely drive rather than bus to shops that carry the movie rentals, groceries, and other items they need. Existing public transportation runs too infrequently and is too time-consuming to be a viable alternative at this point. Such input from campus residents is the impetus to explore adding a small retail development within the campus boundaries and adjacent to land available for future development.
Recommendations:
- Further explore feasibility of retail on campus
- Ensure façade refl ects high quality design and materials
- Make buildings and site planning human scale and intimate; buildings not to exceed one and one-half stories
- Create corridors to and from UW-Green Bay Housing that are pedestrian in scale; enhance with plantings and site furnishings (lighting, benches, trash receptacles, etc)
- Locate retail at prominent corner with visual access to parking and buildings from surrounding roadways
- Provide parking at a ratio of 3-4 parking stalls per 1,000 square feet of retail/commercial space
- Screen retail and parking from adjacent university housing
- Lease to tenants that do not compete with Univer-sity services and include, but are not limited to:
- Video rental/Music Store
- Laundromat/Dry Cleaners
- Second-hand Store
- Florist/Gift Shop
Implementation:
- Solicit independent developers to propose a private development
Retail Relationship to Campus
Proposed development is located adjacent to student and single-family housing developments.
Retail Opportunity Detail
A clear need for retail outlets emerged from planning research. In light of proposed zoning and development for the land immediately adjacent to the cam-pus, UW–Green Bay may want to explore the option of devel-oping on-campus retail to serve basic student and staff needs.
Prototype Retail
An example of new pedestrian-scale retail development.