RICH/LEAN MODEL

The rich/lean model demonstrates a hierarchy of different forms of communication. The major subject of the model is the richness of the communication. The highest is face to face which involves interpreting tones, visual cues, and verbal cues among others. While on the lean end, bulletins are an example where no intense interpretation is needed to understand the meaning of the bulletins. Other examples are given below:

The model also involves the use of routine or nonroutine ways of conveying information. Routine methods of conveying information include such things as speeches and memos. Nonroutine involve odd instances of communication such as manuals or face to face termination which are uncommon methods of use. The model is divided into 4 different categories as shown below:

A verbal explanation is also available from Phil Clampitt.

Still confused about which form of communication to use? These 5 rules of thumb are good guidelines to go by to help you decide which channel to use:

1. If issues are comples then use face to face channels.
2. If issues are more routine, use asynchronous channels such as E-mail or letter.
3. If you desire more reflective thought, use written channels.
4. If you want to express emotion, use channels that use feedback channels such as face to face.
5. If you want context instead of relationship issues to dominate decision making, then use computer mediated channels.

Other models:

1. SMCR Model