The SMCR model is a visual representation of the options a person wishing to convey information can use. The model consists of the sender, the message, the channel, and the receiver. To begin, a sender must chose the proper intention of the message such as to persuade or educate the receiver. Next, the content of the message is developed which can contain terminology, a general theme, conotations, or a combination of all three. The sender then uses a channel that will best convey the intended message. Finally, the receiver interprets the message thru senses and other facts of the receiver such as age and educational background. A brief explanation of the SMCR model is available from Phil Clampitt.
The following is a list of possible options under each category of the SMCR model:
| SENDER | MESSAGE | CHANNEL | RECEIVER |
|---|---|---|---|
| educate | terminology | fax | visually |
| motivate | theme | computer conference | auditorially |
| flatter | metaphor | bulletin board | kinetically |
| persuade | non-verbal cues | group meeting | hot buttons |
| deceive | denotations | video conference | educational |
| confuse | conotations | face to face | age |
| proof | telephone | sex | |
| formality | socioeconomic background |
5 tests exist to make sure the proper route is being used in the SMCR model. If all the questions can be answered with "yes", then the message should be conveyed successfully. The direction arrows (<--, -->, <-->) indicate which way the question should answer.
1. S-->M test
Are the needs of the sender compatible with the attributes of the intended message?
2. M<-->C test
Are the messages sent compatible with the channel used?
3. S<-->C test
Are the sender's needs compatible with the channels used?
4. M<-->R test
Are the messages compatible with the receiver's needs?
5. C<-->R test
Are the channels utilized compatible with the receiver's needs?
Other models: