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SAS Day at UWGB 2016: May 5th and May 6th

Analytics: Big Data, Big Applications, and Big Brother!

Green Bay Speakers

Community Analytics

Adam Hardy: Executive Director, Achieve Brown County

Hardy is Executive Director of Achieve Brown County, a cradle-to-career partnership with five community goals, supported by six measurable outcomes designed to support children and their families at every stage of development. Hardy has a background leading successful multi-partner collaborations in the Greater Green Bay community, such as the Community Information System, which leverages data from local health, safety and education organizations to better understand best practice in serving our youth. He has served on the steering team for the Brown County Life Quality Project; sat on both the local and regional steering teams for the Leading Indicators for Excellence (LIFE) Study and, in partnership with the Green Bay Packers, led the first Text-To-Give effort in the NFL.

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Financial Analytics

Faisal Rahman: Fraud and Financial Intelligence, Associated Bank

Faisal Rahman is the Fraud Surveillance Team Manager in the Financial Intelligence Department at Associated Bank, Green Bay WI. The mission of the Fraud Surveillance Team is to minimize financial loss for the bank and adverse customer impacts through detection and prevention of fraudulent activity. Faisal joined Associated Bank in 2002. He graduated from UW Green Bay with a bachelor's degree in Computer Science and Information.

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Health Analytics

Christopher Elfner: Team Lead of Decision Support, Bellin Health; Operational Lead, Bellin Health’s System of Measurement

Christopher Elfner is the Team Lead of the Decision Support team at Bellin Health and the Operational Lead for Bellin Health’s System of Measurement. The System of Measurement provides direction and structure for organizational measurement of Bellin’s Mission and Vision, ongoing performance, and improvements and innovations. The Decision Support team is the engine under the system of measurement.

Prior to joining Bellin Health, Christopher spent 18 years working with organizations to use data that provided knowledge on how to increase productivity, elevate market share, boost revenue, deliver better products and services, and generally work smarter

Presentation topic:

Healthcare organizations are evolving from treating illness through managing health to improving well-being. To help patients achieve their well-being goals requires a complex measurement system that turns data into information from which we can attain knowledge of the best next action…and then the next best action. A complete measurement system creates a measurement mindset, builds a measurement skillset, and provides a measurement toolset. This discussion will discuss the key deliverables to a measurement system…and some of the pre-requisites.

HR Analytics

Tina Norman: Director - Human Resources, Ameriprise Auto & Home Insurance

Tina Norman is a HRBP Director with Ameriprise Auto & Home Insurance, De Pere, WI. Tina graduated from UW-Platteville with a degree in Psychology. She obtained her master’s degree in Management and Organizational Behavior from Silver Lake College and holds the Professional Human Resource (PHR) and SHRM Certified Professional (SHRM-CP) certifications. Before entering the Insurance Industry, she spent 16 years in the Transportation Industry, spending 15 of those years with Schneider National, Inc, where she started her career working in the business, eventually making her way into Human Resources. For the past seven years, Tina has worked in Human Resources and has enjoyed every minute of it!

Presentation topic:

At Ameriprise Auto & Home Insurance, data is used to drive business decisions. Not only is data important to the business owners, it’s also extremely important to the Human Resources Department. Learn why it’s important for Human Resources to have an analytics team who provides accurate data. In addition, learn what data Human Resources uses and how it’s used to make decisions and influence business partners.

Insurance Analytics

John Papendick: Sr. Director Decision Science, Ameriprise Auto & Home Insurance

John Papendick is the Sr. Director of Performance & Insights with Ameriprise Auto & Home Insurance in De Pere, WI. The Performance & Insights team provides decision support to all areas of the business by aligning organizational goals to operational measures of performance. In addition, the team partners with Ameriprise Information Technology to develop new information management capabilities designed to improve data integrity, accessibility, and governance. John has over 12 years of experience designing, building, and managing Business Intelligence programs, holds the Project Management Professional (PMP) certification, and is a true believer in the power of data.

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Media Analytics

Eric Litke: Investigative reporter, USA TODAY NETWORK-Wisconsin (a group of 10 daily newspapers throughout Wisconsin)

Eric Like specializes in data-based journalism, obtaining or creating datasets that identify trends and provide insight on the workings of government. He writes most often on government spending and the criminal justice system, including the recent WisconsINjustice series that analyzed a decade of sentencing data to show wide disparities between local judges and included a first-of-its-kind statewide judicial evaluation survey.

Presentation topic: Media Analytics

Litke's presentation will examine the internal and external use of analytics in media. Live web traffic data helps determine how and when to cover topics, how to write headlines that capture readers' interest and even which sections of a given story cause reader dropoff. We'll also examine the nationwide trend toward data-based reporting and how data has played into several recent projects.

Supply Chain Analytics

Bob Gremley: Senior Engineer, Schneider National Inc.

As a Senior Engineer with Schneider National, Inc., Bob Gremley is currently responsible for multiple analytics projects across the entire Schneider organization. These projects include strategy and tactical decision support in capacity planning, location of facilities, driver turnover and safety, staffing, scheduling, and risk management. Optimization modeling, statistical analysis, simulation modeling, probability models, predictive analysis, and forecasting models are some of the tools used in these projects.

Including his time at Schneider, Bob has over thirty years experience in logistics planning and strategy and decision support including stints at Baxter, Inc. and A.T. Kearney. In addition to his work at Schneider, Bob currently serves on the industry advisory board at the University of Chicago's Graham School Master of Science in Analytics and recently completed teaching a short course in supply chain topics at St. Norbert College in their MBA program.

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Criminal Analytics

John E. Kumm: Intelligence Analyst, Federal Bureau of Investigation

John Kumm is an Intelligence Analyst with the Federal Bureau of Investigation's Milwaukee Field Division. Since joining the FBI in 2011, he has studied and analyzed gang, drug, and violent crime trends in the state of Wisconsin. John graduated from UW-Green Bay with a degree in Political Science. He obtained a Master's Degree in Diplomacy/International Terrorism from Norwich University and holds a number of certifications in both gang and violent crime issues.

Presentation topic: Use of Big Data Analytics in Solving Criminal Cases

The FBI, like other large organizations, utilizes data to help drive business and resource decisions. Through data collection and analysis the FBI is able to provide in-depth and timely information on bank robbery trends statewide to bank security managers. Additionally, the FBI produces statewide assessments on various threats. Data utilized within these assessments is gathered from disparate data systems and presents their own unique challenges to data analysis.