Marketing for Small Business and Social Media Strategies

Date, Time: 2/8/2017, 8:30:00 AM-3:30:00 PM
Location: Advance Business & Manufacturing Center, Green Bay
Fees: $200

   Brochure (.pdf)

Are you looking to get your business found online?

Your website is your online branch office. How well does it represent your company?

Would you like to use social media to promote your company but don’t know where to start?

How well do you rank compared to your competitors online?

Key Takeaways:

Website:

• How to analyze the effectiveness of your website.
• How well does your website come up in searches online?

Pay Per Click Advertising:

• What is it and should you be doing it?
• Find keywords that Google associates with your business and make sure you are being found for those online.
• Spy on your competitors to see if they’re doing Pay Per Click ads and what their ads look like.

Online Display Ads:

• Quickly create an online display ad for your company.
• Spy on your competitors to see if they’re using online display ads.

Social Media:

• Learn how to create a business Facebook page.
• Review Twitter.

Online Local Listings:

• Learn how to make a Google My Business page.
• Learn how to be listed for free on: Yelp, Bing and Moz.

Instructor:

Kathy McKee has a broad range of experience in Marketing and IT with more than 15 years of sales, marketing and advertising experience. Currently, the owner of a digital advertising company, which helps small- to medium-sized businesses build brand awareness with their online presence, primarily in designing web sites, social media, online display ads, Search Engine Optimiza-tion, and Pay Per Click advertising.

For more information, contact:

Director
(920) 366-9065
E-mail: sbdc@uwgb.edu

 

               

 

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the Universities of Wisconsin. It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC office at UW-Green Bay at sbdc@uwgb.edu or call 920-366-9065.