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Small Business Development Centerat UW-Green Bay

Problem Identification and Creative Problem Solving

Date, Time: 2/6/2018, 8:30:00 AM-3:30:00 PM
Location: Advance Business & Manufacturing Center, Green Bay
Fees: $200

Register Online    Brochure (.pdf)

A constant challenge for managers at all levels is problem solving — effectively visualizing and diagnosing a problem, identifying fresh, creative solutions, selecting the right solution to implement and mapping out its execution.

This workshop integrates a variety of creative thinking tools into the classic four-step process of problem solving to enlarge the array and value of choices for a solution. It also explores the role of pictures and images as visual representations that aid others to grasp the process and its outcome more quickly.

Key Takeaways:

Participants will learn strategies for:

  • Diagnosing the problem
  • Reframing the problem statement and visualizing the problem to foster deeper understanding
  • Generating prospective solutions through a variety of creative processes
  • Evaluating prospective solutions
  • Identifying steps for executing the chosen solution
  • Applying pictures and images as communication tools in problem solving

Who Should Attend?

  • Small business owners
  • Team leaders
  • Supervisors
  • Managers

This workshop is structured around real problems and is designed to be an interactive learning experience for the participants. It begins with the participants breaking into teams and selecting a problem drawn from one of their team member’s own work situations. The selected problems serve as a focus throughout the workshop.


Michael Troyer served as a tenured professor and Business School chair following the completion of his Ph.D. from Duke University. His teaching included business strategy, creative process, leadership and management. In 2001, Michael left his position to become a full-time consultant serving small business owners with strategic planning, as a small business owner’s advisor and with helping individuals who, having completed their first career in a corporate organization, now seek to operate their own business. Michael has been involved in the startup of numerous businesses himself. He has worked with a broad cross-section of firms — family businesses, manufacturing, construction, banking, real estate, law, professional services, loan origination, transportation, wholesale, retail and nonprofit organizations. He continues to enjoy the sharing of ideas with anyone interested in advancing their own knowledge.


For more information, contact:

(920) 496-2117


Funded in part through a Cooperative Agreement with the US Small Business Administration (SBA). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Tara Carr, 2701 Larsen Road, Green Bay, WI 54303, and (920) 496-2117. The support given by the SBA does not constitute an expressed or implied endorsement of the opinions, products, or serves of the SBDC. The Small Business Development Center is part of the UW-Green Bay Division of Outreach and Adult Access. We are also a partner in education with the University of Wisconsin-Extension. SBDC programs are nondiscriminatory and available to individuals with disabilities. AA/EOE.


        Link to SBA site        



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