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Small Business Development Centerat UW-Green Bay

Women in Leadership Roles

Date, Time: 11/13/2018, 8:30:00 AM-3:30:00 PM
Location: Advance Business & Manufacturing Center, Green Bay
Fees: $200

Register Online    Brochure (.pdf)

Understanding issues related to underrepresentation and changing the status quo.

Women are not new to leadership. Think of Cleopatra or Queen Elizabeth. Consider the women who led the civil rights and education reform movements. In spite of those achievements, men still outnumber women in the most prestigious positions from Capitol Hill to the boardroom. This seminar examines the causes of women’s underrepresentation in leadership roles in business, politics and education and suggests strategies for changing the status quo.

The relationship between women and leadership is an intensely popular topic recently. However, the prevalent discussion focuses on understanding the issue instead of providing substantive ideas for action. Statistics acknowledge that women typically comprise more than half of college graduates and half the labor force. “Career women” are dependable, traditionally enjoying long careers in a wide range of fields, and an abundance of women fill significant leadership positions. However, women remain underrepresented in the upper echelons of the business world.

This seminar addresses issues pertaining to women in leadership roles and provides workable solutions for consideration and implementation. Discover your role in expanding opportunities to open doors for women at new heights in the realm of business.

Key Takeaways

  • Reasons we should care about this topic
  • Steps that individuals, employers and policymakers can take to help close the gender leadership gap


Anna Steinfest is President and CEO of AFF Research, LLC, which offers consulting services to the Green Bay Packers and administers the Packers Mentor-Protégé Program. Her background includes banking, community relations, market research and business development.

Anna’s focus is on developing sustainable programs that encourage community development through entrepreneurship and economic development. By providing women and minorities access to mentorship, training and partnerships with established business leaders in their communities, Anna consistently educates communities to generate job creation and long-term growth.

Anna holds a Master’s Degree in Marketing Research and Consumer Behavior and a Bachelor’s Degree in Planning and Forecasting Economic Systems from the University of National and World Economy in Sofia, Bulgaria and is a Certified Diversity Practitioner by the Workforce Diversity Institute at Northeastern Illinois University. The Greater Green Bay Chamber recognized Anna as a one of the most promising and business-savvy “40 Under 40.”


For more information, contact:

(920) 496-2117


Funded in part through a Cooperative Agreement with the US Small Business Administration (SBA). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Tara Carr, 2701 Larsen Road, Green Bay, WI 54303, and (920) 496-2117. The support given by the SBA does not constitute an expressed or implied endorsement of the opinions, products, or serves of the SBDC. The Small Business Development Center is part of the UW-Green Bay Division of Outreach and Adult Access. We are also a partner in education with the University of Wisconsin-Extension. SBDC programs are nondiscriminatory and available to individuals with disabilities. AA/EOE.


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