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The History of Eco U™

Historic image of a field trip

Eco U™: UW-Green Bay was dubbed Eco U™ by Harper’s Magazine and Newsweek in the early 1970s. Shown above, Biology Prof. Harry Guilford; field experience for undergrads has been an Eco U specialty until the present day.

The Early Days

UW-Green Bay, founded in 1965, engaged in a novel approach to campus planning that joined together academic programs, residential life, and the physical campus environment. The program areas focused on environmental research and teaching and the campus was conceived as a holistic university community, with students spending much of their time on campus. The University was heralded for its environmental ethic. It was dubbed Eco U™ by Harper’s Magazine, Newsweek and other national and regional media in the early 1970s. The nickname came about in large part because of the University’s multidisciplinary approach to solving environmental problems. As former interim Chancellor David Ward once put it, “We were green long before green became mainstream.”

From Past to Present

Past, Present & Future - Robert Hornacek takes a look at UW-Green Bay's Environmental Mission from the days of "Survival U" and "Eco U" to EMBI and beyond.

Eco U Today

Lasting Commitment to the Environment

Carrying its historic commitment forward, the current Mission Statement for the University highlights:

“UW-Green Bay provides an interdisciplinary, problem-focused educational experience that prepares students to think critically and address complex issues in a multicultural and evolving world. The University enriches the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural and economic resource.” (Approved by the UW System Board of Regents, September 2007)