The language we use conveys our personality. It is our voice. Our institutional voice is one that demonstrates who we are and what we value — excellent teaching, viewing the world and its problems and victories from multiple perspectives, and a beautiful learning environment. We often place students in the center of learning and surround them with opportunities to learn and grow. Our perception research with alumni showed that they placed high value on both their education and on their relationships with faculty and staff. Our brand voice and the stories it tells should reflect what we know to be true. That we care deeply about the path of our students and want to surround them with experiences that will help them grow and be successful. Descriptions that involve all-around perspective, possibility and potential will help to open the eyes and minds of individuals to all that UW-Green Bay has to offer.