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Office of Marketing and University Communication

Official Colors

School colors of the University of Wisconsin-Green Bay are green and white with a touch of red. In practice, the touch of red is to be regarded as optional.

Main colors

PMS 343c
  • C:100
  • M: 9
  • Y: 66
  • K:41
  • R: 0
  • G:106
  • B:77
White
  • C: 0
  • M: 0
  • Y: 0
  • K: 0
  • R: 255
  • G: 255
  • B: 255
PMS 363c
  • C: 68
  • M: 17
  • Y: 100
  • K: 2
  • R: 97
  • G: 159
  • B: 66

Of course, we are green

As a design element, UW-Green Bay’s Forest Green communicates our brand. In an age of media bombardment of the senses, school colors only grow more important as powerful cues to institutional identity.

In many UW-Green Bay institutional publications and also departmental-level pieces, Forest Green, as the darkest color in the palette, will be the preferred color for logo or highlighted use to communicate a sense of coherence and organization. For flexibility and a brightening of the overall palette of a piece, it is advised to use the accent green colors for large fields of color.

Use of red is to be avoided in coloring the Primary Identify Marks or freestanding Phoenix Emblem.

Attractive colors from a wider palette are available to encourage a lively palette as support for collateral and web accents.

In printing, when a material or process being used will change the intended results, PMS 342 green or 482 red may be considered as options to achieve Forest Green and/or Deep Red. Whenever imprinting on fabric, tinted surfaces or other materials, it is enough to remember that the desired effect should be 343 green.

Accent colors

PMS 180c
  • C: 16
  • M: 94
  • Y: 89
  • K: 6
  • R: 195
  • G: 58
  • B: 50
PMS 356c
  • C: 96
  • M: 26
  • Y: 100
  • K: 15
  • R: 0
  • G: 121
  • B: 52

Additional accent colors

PMS Cool Gray 10c
  • C: 0
  • M: 0
  • Y: 0
  • K: 75
  • R: 100
  • G: 101
  • B: 105
PMS 369c
  • C: 48
  • M: 0
  • Y: 100
  • K: 14
  • R: 127
  • G: 176
  • B: 46
PMS 1365c
  • C: 0
  • M: 34
  • Y: 80
  • K: 0
  • R: 255
  • G: 181
  • B: 54
PMS 167c
  • C: 18
  • M: 79
  • Y: 100
  • K: 6
  • R: 194
  • G: 83
  • B: 26
PMS 4545c
  • C: 17
  • M: 16
  • Y: 42
  • K: 0
  • R: 215
  • G: 202
  • B: 158
PMS 5773c
  • C: 47
  • M: 32
  • Y: 69
  • K: 7
  • R: 215
  • G: 202
  • B: 158
PMS 344c
  • C: 33
  • M: 0
  • Y: 32
  • K: 0
  • R: 171
  • G: 222
  • B: 190
PMS 653c
  • C: 87
  • M: 64
  • Y: 18
  • K: 3
  • R: 52
  • G: 96
  • B: 148
PMS 166c
  • C: 4
  • M: 82
  • Y: 100
  • K: 0
  • R: 231
  • G: 83
  • B: 0
PMS 577c
  • C: 36
  • M: 10
  • Y: 63
  • K: 0
  • R: 172
  • G: 195
  • B: 126
PMS 607c
  • C: 8
  • M: 5
  • Y: 49
  • K: 0
  • R: 238
  • G: 228
  • B: 154

Web Colors

Main Web Colors

#006633

#006633

#259C43

#259C43

#107d3a

#107d3a

Accent Web Colors

#b1d3a7

#b1d3a7

#e7ecda

#e7ecda

#85a248

#85a248

#cd3333

#cd3333

#ffffe3

#ffffe3

Color swatches

Download 360-swatches.zip

  • 360-CMYK-color-palette.ase
  • 360-PANTONE-color-palette.ase
  • 360-RGB-color-palette.ase
  • 360-WEB-color-palette.ase