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Office of Marketing and University Communication

Phoenix Emblem

Phoenix Emblem

The Phoenix Emblem,
seen here, free-standing.

Emblem files are available on the Logo Download Page

Flexibility as a design element

When the Phoenix Emblem is used as a freestanding graphic design element — separated from the Wordmark — it is no longer regarded as a Primary Identity Mark. Additional flexibility is therefore available regarding its use as a secondary or primary design element, especially when only a portion of the Emblem is depicted. See the examples on these pages.

Used informally, Phoenix requires a formal partner

Use of a full or partial Phoenix Emblem as a graphic design element is never a substitute for using one of the Primary Identity Marks, if such identification is required. In fact, use of the Emblem as a design element in or throughout a piece creates a corresponding requirement to use, in a place of ownership, a Primary Identity Mark featuring the full Phoenix Emblem. (The text-only Wordmark would be insufficient. Such usage provides context and reinforcement.)

Not for use in alternate ‘logos’

The full or nearly full Phoenix Emblem should not be incorporated in the design of any logo or mark, or paired with type in such a way as to suggest an official mark. (See examples below.) To do otherwise would infringe on the integrity of the Primary Identity Marks.

Running afoul of Phoenix licensing

Offices or individuals should generally avoid custom-made, hand-drawn or digitally altered depictions that have the effect of suggesting an alternative version of the Phoenix Emblem. Such depictions are contrary to these guidelines and might also be subject to review under the University’s external licensing agreements.

When in doubt, ask

The Office of Marketing and University Communication is delegated the responsibility, on a case-by-case basis, of determining whether a usage is appropriate, given the need to protect the Phoenix Emblem’s larger position as a serious element of the full University Identity Marks.

Full bird, protected status

When the freestanding Phoenix Emblem is used in full or nearly full as a graphic design element, a degree of formality is expected. Used only in part, there exists more flexibility as an outline for photo images, frame for text or field for overprinting.

The only color choices for stand-alone use of the full Phoenix Emblem remain Forest Green, black or white. The Office of Marketing and University Communication reserves the right to address usages that are clearly inappropriate.

Applications to avoid

The only color choices for stand-alone use of the full Phoenix Emblem remain Forest Green, black or white

The only color choices for stand-alone use of the full Phoenix Emblem remain Forest Green, black or white.

The head of the Phoenix faces to the right. The image should never be flipped, whether partial or full

The head of the Phoenix faces to the right. The image should never be flipped, whether partial or full.

Maintain aspect ratio of Phoenix

Whether the freestanding Phoenix Emblem is used in full or in part, changing the proportion, aspect ratio or core qualities is not permitted.

Overlapping of images, text or other material is prohibited when the bird is used in full, or nearly full

Overlapping of images, text or other material is prohibited when the bird is used in full, or nearly full.

Don’t add shapes to the full Phoenix Emblem.Don’t add shapes to the full Phoenix Emblem.

Do not use the Phoenix Emblem in conjunction with any Primary Identity Mark in such a way that would suggest an alternate mark.

Do not use the Phoenix Emblem in conjunction with any Primary Identity Mark in such a way that would suggest an alternate mark.

Avoid type treatments and use of the freestanding Phoenix Emblem that have the effect of suggesting an alternative mark.

Avoid type treatments and use of the freestanding Phoenix Emblem that have the effect of suggesting an alternative mark.

The full, or nearly full, Phoenix Emblem should not be incorporated in creation of another logo.

The full, or nearly full, Phoenix Emblem should not be incorporated in creation of another logo.

hand drawn exampleDigitally rendered phoenix exampleCustom-made, hand-drawn or digitally altered depictions that have the effect of suggesting an alternative depiction of the Phoenix Emblem are discouraged.