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Office of Marketing and University Communication

Marketing Strategy Internship

Title: Marketing Strategy Intern, UW-Green Bay Office of Marketing and University Communication
Term: Fall Semester 2017

Time Commitment: Approximately 10 hours a week for 14 weeks (fall semester). If agreeable to both student and supervisor, internship can continue in second semester.
Compensation: There is no financial compensation. This is a for-credit opportunity. (10 hours per week/per 3 credits)
Starting Date: Sept. 5. End date is finals week.
Supervisor: Eric Craver, Director of Marketing Strategy and Advertising, UW-Green Bay

Responsibilities:

Work with the Director and others on the Marketing and University Communications (M/UC) Team and other campus clients to plan and execute marketing campaign initiatives to promote the University to its many audiences in multiple markets, venues and channels. Other duties may include:

  • Work with Carnegie, UW-Green Bay digital media vendor
  • Work with media vendors to review purchasing options and to align media channels with marketing goals
  • Work with UW-Extension and campus personnel to identify marketing plans/strategies for promoting collaborative degree programs.
  • Contract negotiation and review in working with media partners.
  • Work with the Office of Admissions to create plans and strategies for promoting online programs.
  • Work with Web Services and the campus Web Strategy Group on the campus website redesign.
  • Meeting with campus clients (Admissions, Continuing Education and Community Engagement, etc.) to identify marketing needs and develop strategies.
  • Collaborate with M/UC design team and content creators to develop content for campaigns.
  • Proofreading/editing copy
  • Assistance with writing and editing of promotional materials including web pages, brochures, posters
  • Assistance with relationship-building via social media (primarily Facebook, twitter, Instagram)
  • Other duties as assigned which may include internal communications, creative brainstorming and event planning

Qualifications:

  • Self-starter; able to work well without constant direction
  • Strong oral and written communication skills
  • Strong organizational skills and attention to detail
  • Basic computer skills and social media proficiency
  • Experience with basic concepts of marketing is preferred

Requirements:

  • Perfect attendance unless proper notification and prior request
  • Participation in a few weekend/evening events throughout the semester
  • Firm deadlines on assignments
  • 10 hours per week as outlined and in agreement between intern and supervisor

Skills to be developed:

  • Understanding of marketing strategy and the process of acquiring paid advertising
  • Enhanced written and oral communication skills
  • Increased knowledge regarding content strategies, and workplace urgency
  • Relationship-building for future opportunities

About the Office of Marketing and University Communication:

The Office of Marketing and University Communication is responsible for providing news and information about the University of Wisconsin-Green Bay to audiences on and off campus. The Office communicates a positive, up-to-date image of the University through a wide range of sources. The staff prepares and distributes news releases, produces University publications and video content, social networking content, and serves the campus community by providing advice on media relations, marketing, special events and other areas of communication. In addition, the Office is a resource for news media seeking campus sources, which can provide expert commentary on newsworthy topics.

To apply:

E-mail cover letter and writing samples to Eric Craver, cravere@uwgb.edu by May 19, 2017.