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Office of Marketing and University Communication

UW-Green Bay Social Media Assistant

Job Description

UW-Green Bay’s Social Media Specialist is seeking a Social Media intern for fall semester to support the University’s social media presence and marketing initiatives by working alongside the Social Media Specialist, assisting in brainstorming, production, management and analysis of UWGB’s social web content.

The Social Media Specialist maintains the flagship social media accounts for UWGB, serves as a social media advisor to campus departments and assist in University marketing and communication initiatives.

The social media assistant will create content for large audiences and will learn about social media best practices in higher education and how social media fits into a higher education institution’s communication plan.

Apply by: April 15, 2018

Hours per week: 5-10 hr./week

Hourly Wage: Fall Semester for academic credit as an internship and no pay. Potential for pay Spring Semester ($8.00+/hr., based on work experience)

Assistant will perform the following tasks:

  • Maintaining UW-Green Bay Twitter Lists
  • Researching best practices of social media in higher education
  • Engaging with social media users and content
  • Curating content from social media users
  • Proofreading University communication pieces
  • Creating multimedia content such as: blogs and “listicles”, photos, graphics, videos, Snapchat and Instagram stories, etc.
  • Assisting in monitoring various social media platforms
  • Planning and posting social media posts and content
  • Attending meetings with Social Media Specialist
  • Analyzing social media analytics and creating analytics reports
  • Participating in brainstorm sessions
  • Supporting the needs of the Office of Marketing & University Communication

Required Qualifications:

  • Sophmore-Senior status
  • Experience with many social media platforms from personal use (Facebook, Twitter, Instagram, Flickr, Youtube, Google+, LinkedIn, Snapchat, Medium, etc.)
  • Knowledge of social media trends and strategy
  • Ability to complete work by scheduled deadlines
  • Excellent written and verbal communication skills, strong editing skills
  • Flexibility, open-mindedness and the ability to deal with uncertainty
  • Ability to consistently learn and grow and ask pertinent questions
  • Ability to work individually and collaboratively
  • Energetic with a desire to contribute creative, fresh ideas to grow UW-Green Bay’s online presence
  • Knowledge of UW-Green Bay and its current social media presence
  • Passionate about UW-Green Bay

Preferred Qualifications:

  • Experience with running social media for an organization or business
  • Major or minor in Communication, Art, Design, Marketing, Arts Management and/or Business

Bonus points for:

  • Prior experience in Marketing, Communication, Public Relations, Broadcast etc.
  • Knowledge of MAC OS
  • Knowledge of Microsoft Office, especially Outlook, Excel and Word
  • Photography/Videography Skills
  • Knowledge of photo editing/video editing software (i.e. Lightroom, iMovie, etc.)
  • Graphic Design skills

To apply:

Submit a cover letter, resume, and links to or samples of work (optional) via email to with subject line, “Social Media Assistant – [Your name]”

Direct questions to the contact information below.

Jena Richter
Social Media Specialist
2420 Nicolet Dr.
Green Bay, WI 54311

Phone: 920-465-2956