Marketing and University Communication (M/UC) offers consultation, concept development, project management and strategic consulting for on-campus clients. M/UC collaborates with marketing specialists across campus for maximum exposure of the University brand and efficient use of marketing resources. M/UC is responsible for media relations and public relations to maximize message. M/UC assists in the analysis of potential new markets; creates connections with important alumni that are also prospective donors; monitors the work of design and web teams; develops creative materials, media plans, videos, web content, emerging technologies and scripts as needed to enhance marketing and public relations efforts of the University. Maintains a knowledge base of University operations, programs and activities.