'Pleasure' conference brings marketing expert to campus
GREEN BAY - The many meanings of pleasure and the way it influences and defines our lives and work is the subject of Pleasure: an Interdisciplinary Conference, scheduled for Friday, Oct. 13 at the University of Wisconsin-Green Bay, 2420 Nicolet Drive. The free event in the 1965 Room of the University Union begins at 9 a.m. and concludes at 4:30 p.m.
Keynote speaker is John F. Sherry Jr., a member since 1984 of the marketing faculty at Kellogg Graduate School of Management, Northwestern University. An anthropologist, Sherry has researched, taught and lectured around the globe. He is a Fellow of the American Anthropological Association and of the Society for Applied Anthropology. Sherry is a past president of the Association for Consumer Research, and a former associate editor of the Journal of Consumer Research. He frequently serves the American Marketing Association as a doctoral consortium faculty member and dissertation competition judge. Sherry consults with long list of Fortune 500 companies. He is the editor of Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, and Servicescapes: The Concept of Place in Contemporary Markets. Sherry has won awards for his scholarly work and for his poetry.
"Pleasure is one of the highest goods we pursue in life," says UW-Green Bay Prof. Hye-Kyung Kim, explaining that the conference offers a chance to examine the role of pleasure in our lives from various perspectives. Kim, an assistant professor of Humanistic Studies and Philosophy; E. Nicole Meyer, an associate professor of Humanistic Studies, French, and Women's Studies; and Peter W. Smith, an associate professor of Business Administration and Marketing, are conference organizers.
Program presentations include:
* Meyer, "Seeking Pleasure: Some Interdisciplinary Considerations on Pleasure."
* Marilyn Bohatkiewicz, practicing psychologist at Bay Psychiatric Services, "The Psychology of Pleasure."
* Derek Jeffreys, assistant professor of Humanistic Studies, UW-Green Bay, "Is Love a Form of Craving? Pleasure and Loving Kindness in Theravada Buddhism."
* Kim, "Pleasure and Human Excellence."
* Michael Wreen, professor of philosophy, Marquette University, "Pleasure and Happiness: Some Philosophical Considerations."
* Sally Dresdow, assistant professor of Business Administration, UW-Green Bay, "The Pleasure of Work."
* Smith, "Hedonic vs. Utilitarian Consumption."
The program concludes with a panel discussion. The schedule includes mid-morning and mid-afternoon breaks. Participants are responsible for their own lunches during a break from noon to 1:30 p.m.
Conference sponsors are the UW-Green Bay Research Council, Cercle FranŤais, Philosophy Forum, the student chapter of American Marketing Association, and the Humanistic Studies and Business Administration academic units. The number for information is (920) 465-2098.
(2000-139 / 2 October 2000 / VCD)